Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. In this information age, content marketing can be a potential tool in integrating your content with other websites.

Interactive Marketing 100

Interactive Marketing Marketing & Strategy Marketing Strategy Content Marketing 100

Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 12, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library. Sounds easy right?

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Biznology

APRIL 18, 2017

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Focus is what enhances a subject or object by making it stand out from its surroundings.

Communities 134

Communities Paid Search Agency Customer Surveys Social Media 134

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. 5 Reasons Content Marketing is Getting Harder.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Webbiquity

MARCH 3, 2017

Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Since 2012 (when Google first rolled out Penguin) these changes have been become more and more limiting; it is now much harder to help your site rankings improve through mass outreach or guest blogging alone.

Link Building 100

Link Building SEO Ad Building CAN-SPAM 100

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. As part of the study, The Halverson Group evaluated 62,863 blog posts generated between August 2010 and February 2012. Study: The Lifetime Value of a Blog Post.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Google+ and the Independent Sports Blogger.

Social Media 133

Social Media Media Television marketing Blogger 133

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Director of #Marketing and #Content #Strategy @SAP. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 100

Google Tips Digital Asset Management Best Practices 100

Convince & Convert

APRIL 15, 2016

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. If you can create a Wikipedia page for your brand successfully, you’ve got a higher chance of increasing your content visibility in GKG.

Google 117

Google Wikipedia Content Wiki 117

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Sure, that is not likely for most bloggers, but it is possible. 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition CPC 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. This post is starting to show its age, but the guidance is still useful to beginning bloggers. and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. What’s the Best Social Media Monitoring Tool?

PR 100

PR Stats Social Media Twitter 100

KoMarketing Associates

JUNE 2, 2015

Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow. Make Yourself a Blogger. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. Please support them; we couldn’t do it without their help!

Personalization 136

Personalization Social Media Skype Blogger 136

Biznology

JUNE 11, 2013

According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. With my blogger outreach campaigns, I reach out to bloggers three times instead of once or twice: people are busy.

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Content Is at the Core Content strategy and development is core to inbound marketing. Your content is what makes finding you valuable. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Complicates content marketing goals. I know what you’re thinking, you’re saying to yourself, “Is he serious?” Kate Maddox. Digital Edge.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

FEBRUARY 2, 2012

Blogger interest in the site seemed to follow a similar pattern. As things stand now, there’s unlikely to be a 2012 version of this post next year. The first is finding topic ideas for tech-oriented content: “take a look at all of the ‘open questions.’ Will it go the way of MySpace?

Best Practices 100

Best Practices Social Media SEO Blogger 100

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. But their content isn't getting shared on social media that often. Because it's not that easy to share their content, as there are no social sharing buttons. 5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. Know why that is?

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Marketing Insider Group

FEBRUARY 28, 2012

I was recently asked by Bill Strawderman (@ marketingbard ), head of digital marketing at AT&T and Trish Nettleship (@ Trishnet ), the brains behind the AT&T Networking Exchange blog, to address their blogger community on my own Personal Brand journey. The new content rules: If it isn’t a keyword, no one cares. Bullets help.

Personalization 100

Personalization Brand Identity Branding Ad Building 100

Hinge Marketing

OCTOBER 30, 2015

For those who don’t know, guest blogging is when you create a piece of content and reach out to other websites to host the content, thus reciprocating links. The key is creating valuable content that digs deeper – providing new thoughts and insights on a topic, as search engines can tell when there are spammy links.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Hubspot

AUGUST 18, 2017

But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn't hurt).

Tips 78

Tips Class Copywriting Fulfillment 78

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Forrester Paid Search Agency Social Media 100