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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Many publishers and content marketers are actively researching the implications of this change—how it will impact their analytics ecosystems, their workflows, and ultimately their businesses. Some are considering other analytics solutions that better fit their needs as content-focused organizations. What is Google Analytics 4?

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The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. years of content. » Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology' Read the whole entry. »

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Zapier

Confessions of a B2B Marketer

What content bridges the gap between someone searching and someone using your SaaS… and do you have to be the one to create it? They chose the name Zapier as the domain was available and has “API” in the middle ? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ?

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Facebook Ads Library- What it is and how to use it

Valasys

2012 – By now, it had over 1 billion users. As it had taken over Instagram in 2012, it also integrated Instagram ads. . Now, Facebook Ads Library has its own API. Here are 3 easy steps to get access to the Facebook Ads Library’s API: . You can now have access to the API. . Custom searches .

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SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Rules can draw on machine learning models that predict content affinity, churn, lifetime value, near-time purchase, and engagement. The system has since expanded to support more channels and message types.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. This isn't to say that Datorama lacks focus.