Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Woopra was founded six years ago and relaunched in 2012.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

OCTOBER 14, 2016

The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

JANUARY 19, 2016

The company had been doing this and programmatic ad buying since its start in 2012. Email is personalized through API connections with email service providers. This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Parse.ly

JUNE 9, 2022

In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA. There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . Also, Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Hubspot

JUNE 14, 2018

The number of worldwide eSignature transactions jumped from 89 million in 2012 to 754 million in 2017. A suite of APIs even allows for custom integrations with your current systems. HelloSign’s powerful API allows you to embed and fully brand signing options into your documents. And companies are quickly realizing the benefits.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

Valasys

JUNE 17, 2019

Avi Networks was found in 2012 & is worth 115 million now (as is depicted by Crunchbase Data). They provide agile, software-based ADC capabilities and actionable insights with auto-scaling and automation driven by their 100% Representational State Transfer (REST) Application Program Interface (APIs).

Work Management 49

Work Management Marketing Management Acquisitions API 49

Biznology

AUGUST 27, 2012

That’s what Converseon did with its Convey API. DataWeek named Converseon the top innovator in data mining of 2012, so maybe you should check out the Convey API , too. Instead of having to buy an entire monitoring platform, you can just buy accurate sentiment analysis. At least some people think it was a great idea.

Social Media 80

Social Media Work Management Marketing Management Media 80

Hubspot

FEBRUARY 17, 2013

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter Prepping Bigger Ad Play, From Ad Week.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

ClickZ

JANUARY 22, 2020

Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. Comes with an open API that enables to seamlessly tie in with any CRM system. LeadSquared. Perfect for: a turbocharged lead capturing engine. Features customizable lead scoring.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

AUGUST 17, 2015

Defense Against the Dark Arts: ESAPI” invited folks back in 2012 to a course on using enterprise API to defend their sites against hackers. Idiosyncratic humor is a profound way to increase group identification. That can take the form of using quotes from things only some people will be familiar with.

Clickthrough 164

Clickthrough API CAN-SPAM Statistics 164

Parse.ly

DECEMBER 28, 2020

Coined by The Atlantic in 2012, “dark social” includes sharing links via email, texting, or direct social messaging. Social media platforms have only made publicly shared posts as datasets available for content analytics platforms to pull from via APIs (unless they form closer first-party API partnerships like Parse.ly

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

JUNE 2, 2015

However, it’s common for most businesses to not take advantage of this, even though the LinkedIn API allows for scheduled and automated sharing through social media tools like Buffer or HootSuite. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. Utilize SlideShare Integration.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Customer Experience Matrix

FEBRUARY 17, 2015

The company itself has been serving clients in late 2012. External systems access profiles via SQL queries against HBase, API calls, or file transfers. I wish I could come up with a really cool reason for that, but it’s only because NGData just recently came to my attention.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Why the marketing tech explosion? chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. Over the coming year, it will support cloud deployments through a variety of enhancements related to virtualization, open APIs, and eventually an app marketplace.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

chiefmartech

JUNE 12, 2017

This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. From 2012 to 2015, the #1 concern with the cloud has been data security. And for good reason.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Lenny's Newsletter

AUGUST 29, 2023

These data teams tended to look at themselves more as engineering vs analysts, which aligned very well to our engineering first product design (code LookML, github built in, and all aspects of the product accessible via APIs). In 2012, Instagram had only really started. Pinterest had just come out.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ClearVoice

DECEMBER 16, 2019

It is incredibly developer-friendly and APIs are easily accessible. The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts. This platform allows customers to design products based on their own preferences, specifically cultural preferences.

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

Customer Experience Matrix

FEBRUARY 5, 2012

core’: the feature availability for core vendors in the January 2012 VEST ‘enterprise’: the feature availability for enterprise vendors in the January 2012 VEST. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Televerde

SEPTEMBER 6, 2018

You wrote a book about social selling in 2012 when the strategy was in its infancy. Best: APIs that can truly integrate marketing tools, advanced reporting technology that can do weighted attribution on complex buying journeys. Thankfully for most companies, we’ve seen social selling mature to the point where we just call it “selling.”

Account Based Marketing 63

Account Based Marketing ABM Sales Qualified Leads Enterprise Management 63

Digital B2B Marketing

FEBRUARY 13, 2012

Robust API’s for marketing technology are only as good as the development teams that use them. My recent posts about modern media buying: 12 Predictions for 2012 : #8 is the rise of real time bidding and exchanges in B2B. Development isn’t just in IT. If so, I would love to connect with you on LinkedIn.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

chiefmartech

APRIL 25, 2017

2012 Marketing Technology Landscape. So if your mental model had you convinced that it would have consolidated by now, with the majority of these vendors in a deadpool, you might want to acknowledge that the dynamics of this market are perhaps — just perhaps — different than what you expected. 2015 Marketing Technology Landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. If you search the Google Knowledge Graph API for the company name, you can see how Google understands them: But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

ClickZ

NOVEMBER 6, 2020

If you already have a particular flow set up, then integrate Mopinion and use the API or webhooks. Having initially started with website and mobile app building in 2009, Mopinion didn’t actually start up until around 2012. Mopinion can be easily integrated with the tools you already have. History of Mopinion .

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Convince & Convert

AUGUST 24, 2012

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

Social Media 115

Social Media Media API Twitter 115

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Parse.ly

AUGUST 22, 2019

LinkedIn shut off its shares API a while ago, and Pinterest might be a search platform in social clothing. Alexis Madrigal coined the term back in 2012. Product developments that facilitate in-app purchases and rumors of hiding the “like” count on images may indicate Instagram’s focus on creating meaningful interactions.

Social Media 81

Social Media Traffic Media Privacy 81

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Heinz Marketing

JANUARY 5, 2018

Matt: Why should marketers care about this, especially when tools today can be integrated separately in most platforms and through APIs? Simply put, they are the best in ABM – and, they just got even better … Both of the teams at BrightFunnel and Terminus are maniacally focused on empowering B2B marketers in achieving incredible results.”.

Acquisitions 53

Acquisitions Account Based Marketing Marketing Automation Services ABM 53

readwrite

FEBRUARY 1, 2012

Boston-based Nanigans , a Facebook ads API developer, reports 1600% growth in Facebook ad spending over the past year. Will advertisers bite harder in 2012? Now there’s even a a user loyalty incentive component. As Facebook moves forward with its IPO, many are wondering just how much it makes from ads.

Spending 40

Spending Facebook Ads Marketing Management 40

Versium

AUGUST 14, 2018

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. . “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. . “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Integrated B2B

NOVEMBER 27, 2012

Hybris’ 2012 State of B2B E-Commerce Study whitepaper is based on research amongst 224 B2B procurement specialists with respondents’ budgets ranging from less than $100,000 to greater than $5 million. Really study it and discover how the web – online, mobile, and even APIs – can be used to make doing business that much easier.

Budget Programs 40

Budget Programs Vendors B2B Sales Sales Qualified Leads 40

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2012: Video arrives. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28