KoMarketing Associates

JULY 1, 2014

Created: November 27, 2012. Created: April 11, 2012. October 9, 2012. Created: October 17, 2012. Created: October 18, 2012. Return to the Top. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Return to the Top. Does PageRank Flow Through Image Links? Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. — Jessica Brown (@jessbrown) June 29, 2012. @AngelaLoSasso @REI Ok, I don't mind if I will, thank you. Totaled it. Sounds more like 4.5

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. So What Are You Going to Do About It?

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 20, 2017

Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. The Google Penguin update back in 2012 caused some commotion around the do’s and don’ts of link building. There is some research around this theory that is worth considering. This is false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

NOVEMBER 14, 2012

2012 might have been the biggest year of change yet in the SEO industry. KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

MAY 1, 2013

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. Download Content Marketing Institute’s report in full. Related Posts. Perspective on the B2B Demand Generation Benchmark Survey Report.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JANUARY 16, 2013

In fact, for our clients that produced four or more new content assets on their website per month in 2012, organic search traffic rose an average of 58 percent year over year. Argo : Argo is a nail-biting thriller about the rescue of six U.S. diplomats from Tehran during the 1979 Iranian hostage crisis.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

APRIL 2, 2012

minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JULY 27, 2017

When this featured launched in 2012, Google claimed they would improve an ad’s CTRs by 30%. Use the expanded sitelinks : For sitelinks, Google offers two additional lines of text that will show under the sitelink, making them look like “mini-ads.” Any lower and Google will only display the headline.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

FEBRUARY 10, 2021

The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Knowledge Panel and the Knowledge Graph. It’s important to keep these two terms distinct. The Knowledge Graph refers to Google’s vast database of related information.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JULY 2, 2019

Prior to founding AdStage in May 2012, Sahil co-founded his first company, Y-Combinator backed Trigger.io With every campaign, remember that clicks and impressions are out, and expert marketers are now zeroed in on ROAS. About the Author. Sahil Jain is the CEO and Founder of AdStage.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

OCTOBER 15, 2015

Founder Mike McDerment released a very transparent letter in 2012 to announce the companys’ evolution from online invoicing software to cloud accounting, a more comprehensive moniker fitting the breadth of FreshBooks’ services. The letter was candid, authentic, and told the brand’s story in a relatable way.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. Utilize SlideShare Integration. You can decide which files you’ve uploaded to SlideShare to feature on your profile.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 27, 2016

By pairing with the security products, Qihoo 360 search adopted a broad audience when it launched in 2012. Their antivirus software has a good reputation in China and it’s free to use. It is the default search engine used in the 360 Internet browsers, which is helping to sustain its continuing growth.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

APRIL 11, 2013

MarketingSherpa’s 2012 B2B Marketing Benchmark Report. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well. A free 15 page excerpt can also be obtained through form submission.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 27, 2014

Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks. For businesses, this means creating good, high quality content vs. creating keyword-stuffed content specifically written for the search engines.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

DECEMBER 27, 2016

Our Favorite Posts & Articles from 2012. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014. Our Favorite Posts & Articles from 2013.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

FEBRUARY 19, 2013

According to Inside Facebook , the 2012 Q4 earnings call reported that 500,000 pages are now using promoted posts, 2.5 For businesses, this means organic-looking ads like sponsored stories and promoted page posts are becoming the only true way to reach the fans they’ve worked so hard to get. That’s a lot of money for Facebook.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

JANUARY 9, 2014

Bill pointed me to this post written in November 2012: Does Google Use Reachability Scores in Ranking Resources? I reached out to a colleague, Bill Slawski (credited in one of the links above) who keeps track of search engine patents on his blog, SEO by the Sea.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. Related Links and References. 4 Key Recommendations for Social Media Execution in the Industrial Sector. What B2B SEO Professionals Need To Know About Marketing Automation. B2B Search Engine Marketing Blog'

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

DECEMBER 27, 2016

Our Favorite Posts & Articles from 2012. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014. Our Favorite Posts & Articles from 2013.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 25, 2013

In early 2012, Ben Goodsell wrote a column providing an interesting method for projecting impact of (not provided) percentages cross-referencing Google Analytics and Webmaster Tool reporting data. Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 31, 2012

So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

AUGUST 7, 2014

LinkedIn launched their skills and endorsements functionality in late 2012 as a way for members to easily endorse keyword-oriented “skills” other members of their network. Don’t forget to incorporate relevant keywords, such as applications and programs used, and particular skills required / that contributed to your success.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

DECEMBER 8, 2015

The percentage of sales professionals who missed their sales quota and had little or no social media skills increased an astounding 50% from 2012 to 2014. Twitter is the top social platform for B2B brand mentions, with 73 percent of them happening on the site. Final Thoughts. Need even more information?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 30, 2019

Our Favorite Posts & Articles from 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , and 2012. Connect with us on Twitter or LinkedIn to let us know. Happy New Year and wishing you all the best in 2020 and beyond! Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

FEBRUARY 27, 2014

Yahoo organic search was actually down 40% year over year from January 2012. Yahoo’s search market percentage has declined over 33% since the beginning of 2012, hovering dangerously close to single digits as we move further into 2014. of all traffic in January and not even in our top 20 referring sources.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

DECEMBER 21, 2012

Content marketing reached a tipping point in 2012. Brandpoint’s “2012 Digital Content Marketing Survey” reports 99 percent of survey respondents used at least one form of content marketing in the year 2012, including social media, blogging, video, images and infographics, and mobile content.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

KoMarketing Associates

FEBRUARY 29, 2012

These statistics support the reasoning that mobile marketing strategy needs to be considered in 2012 and beyond. By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 Smartphone Usage Statistics 2012 [Infographic]. 2012 Mobile Future in Focus.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

KoMarketing Associates

NOVEMBER 5, 2015

In 2012, Facebook acquired Instagram , which has allowed for the two programs to share the exact same ad managing tool. Let’s take a closer look at Instagram’s new advertising platform: The Facebook-Instagram Connection. If a company currently uses Facebook advertising, it’s already one step ahead of the game in setting up an Instagram ad.

Advertisements 120

Advertisements Advertising Mobile Advertising B2B 120