Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

FEBRUARY 5, 2020

Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. This SERP feature aims to answer a user’s question immediately. percent of snippets come from pages already on page one of a SERP.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This will win you big points in the SERPs, as Google freshness update rewards timely content.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Define Goals.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Tomorrow People

OCTOBER 24, 2012

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year''s figure. Globally the figure has seen a 7% rise for the same period. Keeping up with the Joneses.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year's figure. Globally the figure has seen a 7% rise for the same period. Keeping up with the Joneses.

Social Media 120

Social Media SME Media Marketing Budget 120

Biznology

JANUARY 21, 2013

In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. Compare the two SERP links above, which one would you click on?

SEO 80

SEO Google SERP CTR 80

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Some changes are small.

Google 69

Google Verticals Click Rate Eye-Tracking 69

seo.co

MAY 10, 2021

Back in 2011, Google began encrypting searches from logged-in users. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. Asking for link credits never hurts.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

seo.co

FEBRUARY 15, 2022

Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks. Facebook and Google United. Hook people with headlines ethically.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Conductor

JANUARY 4, 2022

When it comes to getting on the first page of SERPs, companies should focus on providing a great web experience —down to every individual page—along with improving overall brand perception online and increasing overall brand presence online. What hasn’t changed is Google’s overall emphasis on the website experience (UX) you are providing.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

ClearVoice

MARCH 1, 2021

When I was working at my first internet marketing agency in 2011, the director of marketing used an analogy for SEO that was perfect, and still is to this day: Think of SEO like a wagon wheel. Some review sites often rank on the first page of results in Google’s SERPs, giving your brand more real estate if you have reviews there.

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms. March, 2011: Google Launches +1 and Incorporates Social Sharing Into the Algorithm.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 71

Startups Google Press Domain 71

Brightedge

JULY 13, 2020

12 min read Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! The landscape of a SERP is busy. And Yandex decided to collaborate on and support an open source platform to define entities and their attributes.

CMS Development 72

CMS Development FAQ Click Rate Guidelines 72

Content Standard

OCTOBER 9, 2015

. “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” the company said in a blog post from 2011.

Rules 40

Rules SEO Marketing & Strategy Marketing Strategy 40

Hubspot

MARCH 15, 2013

The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. In your SEO, that is.). The Story So Far.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Free eBook: 2011 Facebook Marketing Guide.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. What is the Google algorithm? What was the first Google algorithm update?

DMCA 52

DMCA PageRank Google Copyright 52

Hubspot

JULY 20, 2012

That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new. That's the whole precedent of the Panda updates from 2011! it was that the link allegedly caused penalties in the SERPs.

Marketing Websites 28

Marketing Websites SIC SERP Domain 28

Hubspot

NOVEMBER 29, 2011

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Profile Integrates With Search Results.

Google 28

Google SERP Social Networks Network Marketing 28

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. Using schema can also positively impact user experience and brand perception, and boost your competitive standing in the crowded SERPs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

EMagine B2B Blog

MARCH 5, 2019

Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). Full List of Schema Data Available in health-lifesci.schema.org. Breadcrumbs. Corporate contacts.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing.

SEO 100

SEO Tools Best Practices SEM 100

seo.co

OCTOBER 4, 2021

Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. What is Keyword Density? Source: [link].

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : February 23, 2011.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. , but who knows if they're doing everything they should be. 7 Signs Your SEO Sucks, and How To Fix It. Your SEO wins are short-lived.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 25, 2015

But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. As a result, you may have an opportunity to use Twitter to increase your presence in Google''s SERPs. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream.

Google 28

Google Planning SEO CAN-SPAM 28

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Search results vary dramatically nowadays, with all kinds of SERP features.

Analytics 14

Analytics Trends SERP Lead Ranking 14

Hubspot

OCTOBER 4, 2012

It has run over five million reports since it launched in December 2011 (and a million reports in September alone!) There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. For instance, www.yoursite.com is read different to search engines than yoursite.com.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Conductor

JULY 26, 2019

Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity. From 2011 to 2014 local features stagnated.

SEO 75

SEO Trends SERP Trigger Marketing 75

Hubspot

JANUARY 15, 2013

For anyone who stays up to date on social media and search engine news, this might sound remarkably similar to what Google tried to do with the invention of Google+, and its eventual incorporation of Google+ updates into the SERPs. The problem is, there wasn't, and still isn't, widespread 1) adoption, and 2) usage of Google+.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Content Standard

NOVEMBER 27, 2017

It’s February 2011 and Google, whose mission is “to organize the world’s information and make it universally accessible and useful,” is none too pleased—because, well, much of the content that SEOs are elevating in Google’s search engine results page is blatantly self-promotional and useless. He matters.

SEO 54

SEO SERP Paid Search Agency Planning 54