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Purposeful profits: How brands can grow by rethinking productivity

SmartBrief - Marketing

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. At the corporate level, one example is Merck.

Product 91
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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion. for national ratings.

Purchase 106
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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

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There are as many European-based martech products today (3,647) as there were globally in 2016

chiefmartech

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. The post There are as many European-based martech products today (3,647) as there were globally in 2016 appeared first on Chief Marketing Technologist. It was a harbinger of a software-eaten world.

Product 144
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2011 Marketing Resolutions to Consider

NuSpark Consulting

Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Everyone seems to be doing their list of resolutions. Have you done any business resolutions? Perhaps the list below can help: 1.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Year-on-Year Growth Rate (Client Count) Year Ending: Infusionsoft, OfficeAutoPilot, HubSpot Pardot, Marketo, Eloqua, Manticore Technology, Genius All Vendors Combined June 2011 52% 68% 55% December 2011 97% 93% 97% So, what does this mean? It's fine for vendors to expand their product scope, as several are. Not necessarily.