KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. It’s an asset in PR kits developed to promote new product launches. PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 7, 2011

Debate rages about whether the killing was just, as well as whether this was just another craven PR stunt by the publicity-addicted Parsons. link] March 31, 2011 1:54 am via ÜberSocial @unmarketing Scott Stratten. Well done @ phoenixsuns @ jmcpeek [link] March 31, 2011 2:21 am via ÜberSocial @unmarketing Scott Stratten.

Godaddy 167

Godaddy Domain Social Media Curation 167

Marketing Insider Group

DECEMBER 22, 2014

So content will become targeted and more personal! Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). average, based on Comscore’s findings to that effect in May, 2011). We’re Crazy About Likes.

Click Rate 152

Click Rate Facebook PR Social Media 152

MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." Use this information to get to know your customers personally and understand their motivations.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Circle Studio

NOVEMBER 8, 2018

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Firms serious about influencer relations may want to consider leveraging a PR solution to increase their reach. Gartner Research.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Search for everything related to a specific topic, or narrow the search to images, Scholar, quotes, dictionary definitions, tables, or results from yuor personal files stored on Google Drive. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. Many PR and branding teams are responsible for putting on regular events. SlideShare.

PR 28

PR Lead Gen Top of Funnel Leads 28

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. It’s not comfortable.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Convince & Convert

JUNE 24, 2013

I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. < Tamsen Webster, a fantastic person and terrific marketer, who provided editorial guidance for early versions, and whose experiences with Warby Parker are chronicled in the book.

Paid Search Agency 144

Paid Search Agency Lock-In Buzz Amazon 144

markempa

AUGUST 19, 2012

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. We’re able to note that the person came to our website 10 times before actually converting, and the 10 things that brought them to our website. MarketingSherpa 2011 Social Marketing Benchmark Report.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Aberdeen

FEBRUARY 8, 2019

In 2011, IBM Watson had just beat champion Ken Jennings on Jeopardy! Grant pointed to the sheer volume of marketing solution vendor websites touting their AI, machine learning, and predictive analytics-fueled martech that promises to enable clients to identify intent from intent signals and / or use those signals to personalize messaging. “If

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought. Well those last bits didn’t really happen.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Navigate the Channel

JULY 26, 2023

Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader reach into the community. A remarkable example comes from a renovation project in Albany, California, featured on Dwell magazine’s online platform and personally toured by Assistant Editor, Diana Budds.

Trends 13

Trends Dwell Product Ad Building 13

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Such as building up personal and professional brands. Augmented Reality For B2B Marketing in 2011?" Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Ambal's Amusings

DECEMBER 14, 2011

The premier content marketing event was in January 2011, and was more closely focused on presenting the “what” and the “why” of content marketing, versus the “how to” of the upcoming Retreat. Ambal Balakrishnan: What were the highlights of 1st Annual Content Marketing Retreat?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Hubspot

SEPTEMBER 28, 2012

In April 2011, the world was obsessed with the Royal Wedding. Olympic swimming team, Jimmy Fallon, and, the folks at mobile payment app LevelUp: The video got about 5,500 views -- not the hundreds of thousands some others in this post got -- but it was the talk of the start-up community, and showcased the company's personality.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

DECEMBER 17, 2013

thinking it was my personal one. I also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. Then I immediately sprang into PR mode. Well for my sake, I really hope that''s true. This is my story. My Social Media Slip-Up. Or so I thought. The Recovery.

Social Media 28

Social Media Media PR Work Management 28

Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Hubspot

OCTOBER 7, 2011

Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency , and author of the upcoming Wiley book, The Marketing Agency Blueprint (December 2011). This is a guest post writte by Paul Roetzer (@paulroetzer). Change is not always easy, but it is inevitable. 6) Seek systems for success.

Advertising Agencies 28

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 28

Hubspot

FEBRUARY 3, 2011

"The trust agent is the kind of person who, inside an organization, is translating that organization's presence on the Web, how to be human at a distance. The idea is that we have all this marketing speak, PR speak, etc. And for good reason, each person listed here has a great blog and are phenomenal resources to check out.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. In 2003, he founded SEOMoz, in 2011 he co-founded Inbound.org, and in 2014 he came back to the SEOMoz (now known as Moz) to further contribute to its development. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Directive Agency

MARCH 27, 2017

The New Rules of Marketing & PR by David Meerman Scott. With Kerpen’s 2011 book, B2B marketers will learn to listen to and engage with their customers, forging real connections that will in turn inspire customers to spread the good word about their businesses.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Check to see what the person you’re about to pitch is up to before contacting them. Learn how to start using Twitter in 2011 to achieve your business goals. Download the full ebook here.

Twitter 28

Twitter Tips Ad Building Generation 28

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Look through your latest news releases for ideas 11.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

MAY 29, 2015

Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JUNE 10, 2011

As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. In Steve's case, his dramatic change is only affecting his personal brand, not a business. Free Download: Better Business Blogging in 2011. Steve Rubel is a pretty well known dude. Here's why.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). It took me a while to register the importance of my long tail blogger outreaches. So, I have a relatively low engagement with folks who do follow me, though I do have quite a lot of influence.

Social Media 80

Social Media Media Internet Marketing Blogger 80