Writing on the Web

JULY 4, 2012

As of June 2011 Facebook has 750 Million users. Facebook tops Google for weekly traffic in the U.S. The more keyword rich your content is, the more likely it will be that Google will pick it up. Social Media has overtaken pornography as the No. 1 activity on the web. On Facebook, I also post it to the notes section.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MAY 16, 2011

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. How to use comments wisely to drive traffic to your channel.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Hinge Marketing

MARCH 31, 2015

Any marketer that has had exposure to SEO should be aware of the importance of using optimized, relevant keywords on a website. Traditionally, this means incorporating specific keywords into the title tags, headers, meta description, and body copy of a page to better communicate to search engines (and users) what your website is about.

Landing Pages 48

Landing Pages Display Lead Scoring Lead Ranking 48

Single Grain

SEPTEMBER 15, 2020

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Consider these stats: 68% of online experiences begin with a search engine.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. MarketingProfs: B2B Marketing Forum. Ingersoll Rand: SEMA 2011 product comparison.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. The evolution of online marketing has proven that having a consistent brand convergence is essential.

Demand 48

Demand Branding Brand Identity Demand Generation 48

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Hubspot

SEPTEMBER 12, 2011

This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Check Online Traffic.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. People dont want to get too caught up in building content for “onesy twosy” search traffic.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

FEBRUARY 1, 2011

For your see, not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds. 5 Things Angry Birds Can Teach You About Online Content. Have you learned any other marketing lessons from Angry Birds?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

APRIL 3, 2012

Noting that “in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort,” Andy Komack identifies “quick and dirty” SEO success metrics to track, including (his least-favorite) keyword rankings, keyword diversity, and inbound link count.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

JANUARY 16, 2012

After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. Frequent best-of honoree Kristi Hines offers eight tips to get your blog ready for a surge of traffic if you happen to get mentioned or retweeted by a highly influential source. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

NOVEMBER 14, 2011

This combination of factors makes SEO risk mitigation, diversification, and an investment in ensuring affordable long-term traffic,” John Lynch presents four common challenges to properly funding SEO efforts and how to successfully address each. This is one outstanding checklist.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Online Marketing Institute

JANUARY 4, 2011

The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized. the traffic volumes are significant) 78. Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff! Reply Pete Carr 2011 January 4 at 7:46 am Hi Jeff, What a comprehensive list.I

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JANUARY 7, 2011

Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. An online store can open up without ever having a physical location and pose a real threat to many traditional brick and mortar stores. Marketing Resource / Willing to Engage.

eCommerce 28

eCommerce Business Marketing Management Amazon 28

Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

KoMarketing Associates

JANUARY 18, 2018

and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. Customer engagement and website traffic followed closely behind. Technical SEO, content development, traffic analysis, and link building were named as priorities. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Martech

FEBRUARY 24, 2022

Atlanta-based CallRail was founded in 2011. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Local, toll-free and vanity tracking numbers for online and offline tracking.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

ClearVoice

NOVEMBER 30, 2021

The good news for digital marketers is the cost of generating content is 62 percent less than traditional marketing while generating three times as many leads. Content marketing does not need the time investment of traditional marketing to be effective. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. There you have it!

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Scoop.it

MARCH 17, 2022

And live streaming is commonplace in online marketing to drive audience engagement. The type of content you select depends on your marketing goals and your audience. Instead of targeting a general audience, it’s better to craft a specific message for a specific market segment most likely to buy from you.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. .

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JANUARY 19, 2011

Noting that, for an increasing number of websites, “referral traffic is as significant from social networks as it is from search engines, making social the next search,&# Liza Hausman details three components of what she terms “an effective on-site social optimization strategy:&# social connectivity, the connected experience (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Panda – February 2011.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. This is where a majority of my initial traffic came from. As a matter of fact, over half of my traffic during the first week alone came from Facebook. Social Bookmarking?

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ Kohn: Aj is owner of BlindFiveYearold.com , an online marketing firm specializing in search. AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Our Experts. Follow him on Twitter.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Online Marketing Institute

DECEMBER 23, 2010

You want your traffic to come to posts inside your blog, not the homepage. Creative and engaging titles, however, aren’t always keyword rich. Specify a keyword-rich title tag to help with search. Make sure your blog’s homepage contains only an excerpt or abstract from each post, and a link to the single-post page.

SEO 40

SEO Webcast B2B De-duplication 40

Webbiquity

JANUARY 17, 2011

Still don’t think social media is important for marketing your business? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

NOVEMBER 3, 2011

Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. Here's how we inbound marketers are affected by the three highlighted developments Google shared today.

Google 28

Google Privacy Policies Broadcasting Hubspot 28