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The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

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Welcome to The New Decade of Marketing

Hubspot

Snapchat didn't exist until 2011. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. I encourage marketers to think about how we can use videos as an awareness tool — it's a massive opportunity. Facebook reached one billion users in late 2012.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

Social media is a critical tool for your event marketing. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. Another excellent follow-up tool is LinkedIn.

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3 Events That Mark Online Marketing Change in 2011

Hubspot

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

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Everything You Need to Know to Dominate Local Search

Hubspot

Source: HubSpot via Google ). You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. And now that Google owns YouTube, it's a good idea to show up on that platform.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Additionally, emerging platforms like Twitch.tv

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The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

Hubspot

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. By the end of the 2010s, platforms like YouTube were central to the landscape of content marketing. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. How Content Marketing Evolved in the Past Decade. Google changed the game.