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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results.

SEO 161
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Some people think SEO is an elusive “unicorn,” available only to the marketing elite. SEO is not a unicorn.

SEO 137
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A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Search Engine Journal

Learn everything you need to know about Google Panda. The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal. Check out why it was launched, what we know about the algorithm and a complete timeline.

Google 97
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Let’s get into it! Our advice?

Tactics 189
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The Top SEO Trends of 2022

Conductor

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t. Top 3 reasons SEO is’t going anywhere in 2022.

Trends 115
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2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100
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SEO Clickbait: Pros, Cons & How to Leverage Clickbait for SEO

seo.co

If it works for them, should you use clickbait as part of your SEO strategy? Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. Clickbait SEO Strategies. Does it harm your brand?

SEO 98