Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Ranking Lead Scoring Paid Search Agency 158

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. We must adapt and create ads that drive the value in-feed — or promote existing organic content. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Efficiency 102

Efficiency Marketing Automation Services Lead Ranking Branding 102

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. 2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Quick Takeaways. The results?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. Social listening allows you to listen into online, organic conversations about your brand across social media and the web. million a year for the privilege.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Zoominfo

OCTOBER 31, 2018

This type of strategy requires brands to enlist the help of influencers to achieve vital business goals. If your organization still relies on directly promotional content, you aren’t going to see the results you are looking for. With their help, you can put your brand in front of a larger audience, expanding the reach of your content.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

OCTOBER 5, 2012

Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. Which tools are most helpful?

PR 100

PR Stats Social Media Twitter 100

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

MLT Creative

APRIL 29, 2011

Meeting and learning from other professionals helps us do our jobs better. May 9 , TEDxEast New York, Ny: Don’t miss the largest independently organized TEDx event in NYC. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. In 2011, Scott Brinker’s martech landscape contained just 150 tools. Here’s a personal example: I ordered a product after clicking on a Facebook ad.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Navigate the Channel

OCTOBER 5, 2022

When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Ranking Lead Scoring 98

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. 4 Best Content Planning Tools. Pricing: free to $21 per month. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Zoominfo

MARCH 27, 2018

Only 31% of organizations recognize and reward employees across the company for improving the customer experience ( source ). 81% of companies say social customer service strategy is integrated into overall social strategy of the organization ( source ). 75% of online customers expect help within 5 minutes ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Convince & Convert

APRIL 1, 2016

Gartner knew this was coming way back in 2011 (five years in the marketing landscape is an eternity). Reliable rumors point to an upcoming announcement of a Facebook Messenger Bot Store in April. Reliable rumors point to an upcoming announcement of a Facebook Messenger Bot Store in April. Facebook currently has over 1.04

Enterprise Management 87

Enterprise Management Gartner Work Management Facebook 87

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. .”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. Help employees better understand the scope of the organization. Select resources to help. Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. The team launched the game on March 24, 2011.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Branding Brand Identity 120

Seismic

FEBRUARY 10, 2021

This is the third blog in a five-part series (read part 1 and part 2 ), where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. . I learned a lot during my journey to build the program from scratch and see it mature.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

Convince & Convert

JUNE 25, 2012

So how do you pull stories out of your own organization? Play with how visual tools—Instagram, Pinterest, Facebook Timeline photos—can help convey your story by showing how what you sell lives in the world : “If a picture alone is worth a thousand words, a picture with a little code is worth millions.”.

Storytelling 130

Storytelling Webinar Metrics Rules Social Media 130

Outbrain

MARCH 20, 2020

And there are so many good-willed affiliate marketers ready to share their tips and strategies and to help make your business boom. Created in 2017, AMNinjas is the fastest growing affiliate marketing group on Facebook, with over 34,000 members already. Join the AMNinjas Facebook group. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaign Based Publishing. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Campaign Based Publishing. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. Two timely articles I saw yesterday helped me to crystallize these thoughts. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. To help you identify a few platforms worth looking into, I asked the same Lucid participants. Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Similarities to Facebook. Much of the basic functionality in Google+ mirrors what's found in Facebook. Ability to add friends and share status updates.

Social Media 120

Social Media Google Media Social Networks 120

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on Facebook.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Nuvi

JANUARY 14, 2021

Barmmer is known for building world-class sales organizations and will tap into his deep history of scaling companies for exponential growth through a data-driven approach to sales and go-to-market activities. Before DocuSign, Barmmer was the vice president of sales at both Get Satisfaction from 2011 to 2013, acquired by Sprinklr in 2015.

Enterprise Management 40

Enterprise Management Lead Ranking Customer Satisfaction Class 40

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Are Facebook brand pages the new brand websites? of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. in November 2011. in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

Optimization 100

Optimization Banner Ads SEO Banners 100