Marketing Insider Group

JUNE 5, 2012

In 2011, she talked about a $20 Billion gap in the US alone: Recently, Mary updated her slides for the D10 conference and showed the same $20 Billion gap: The good news: the gap in the “internet” channel has been reduced by almost a third. The point is to have your customers share your content with their connections.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Content Standard

FEBRUARY 12, 2019

“Those who can scale content with individual conversations will win in B2B sales. And as we move back to having real, meaningful interactions with our audience, focusing on creating memorable and shareable content with brand cohesion, we’re also finding that audiences craves meaningful experiences in other ways, too.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” Peter Shankman (@petershankman) August 17, 2011.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Hubspot

JULY 12, 2012

1) Emails targeted to customer loyalty programs have a 40% higher open rate. Well, if targeted emails have a higher open rate, that should enable you to send more emails to that group as they are more receptive to your messages that contain such well-targeted content. Source: ReturnPath, 2011 ).

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Adobe Experience Cloud Blog

MARCH 4, 2011

However, email marketing isn’t always an easy channel to conquer with its unique resource requirements including those dedicated to content creation, landing page creation, distribution and measurement. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

MLT Creative

FEBRUARY 6, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals. 6 lessons B2B companies can take from Super Bowl ad whizzes. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. How-to content. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “This works especially well with smaller companies, because they really are looking for assistance and trying to get better.”.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

DECEMBER 14, 2012

2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. higher open rate than those that aren’t. When I sit down to write an article, I have a pretty standard routine. The Takeaway.

Personalization 101

Personalization Brand Identity Branding Planning 101

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Hubspot

APRIL 14, 2015

Relevant : The content is something the lead is interested in. Personal : The content is relevant to the lead. Marketing automation tools enable these three activities at a low cost: Collect permission by adding a form and content offer on your site. Use permission to ensure the content is relevant and personal.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

Sprout Social

JUNE 10, 2021

Marketers who work with email are constantly trying to make sure theirs is the one you open. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. Summarize published stories and content. What is an email newsletter? Nurture leads.

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

Zoominfo

DECEMBER 20, 2019

Table of Contents Seasonality F.O.M.O is Real How-To Content Use Personal “Power Words” Don’t Give Away to Much Detail Keep it Short and Sweet Use numbers Use restraint when it comes to puns and jokes. “XX This email subject line from Sumo got a 64% open rate by teasing a new trend.

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

JUNE 7, 2012

And you know how to deliver great content. If you’re sending quality content to a healthy list, it only helps your email deliverability -- and your Sender Score ! Interest-Based: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest area.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Sprout Social

MAY 21, 2020

In 2011, Apple made the emoji a permanent part of their iOS 5 keyboard, launching the little faces into the spotlight. Push notifications that incorporate emoji can get up to 85% more opens and 9% more conversions than text-only notifications. Add context to your content. Emoji on social media.

Paid Content 137

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 137

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Optinmonster

JANUARY 15, 2020

The content of your website should be visually appealing when viewed on a smartphone. Related Content: How To Create An Email Newsletter Your Subscribers Will Love. On the left-hand side menu, click Audience » Mobile » Devices : Then you’ll see which smartphone is being used to access your content. Yes, they do. Start a Podcast.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). The right content strategy can make a huge impact to your business.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Webbiquity

FEBRUARY 27, 2012

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. Email and social media play well together.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Artificial intelligence will help marketers effectively deliver personalized content at the right time. MarketingProfs | Chief Content Officer. . . Quality content. Now, let's jump into the responses. . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

JUNE 23, 2014

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. What type of content are they interested in? 2) Streamlined Content.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% Solution: Segment Your Marketing Messages.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? To deal with this discrepancy, make sure the beginning of your email subject line gives the recipient enough information to understand the contents of your email, just in case your subject line is cut off a bit prematurely. Yes, though not enormously so.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Content Marketing for Online Marketing. + There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

APRIL 10, 2015

It starts with your subject line: Open rates drop from 24% to 17% on average when subject lines exceed 35 characters. And with mobile email open rates rising more than 300% since April 2011, the case for brevity is more important than ever. Brevity is key, especially with older recipients.

Demographics 28

Demographics Case Studies Open Rate Education 28

QuanticMind

OCTOBER 25, 2017

Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce. Google Now responded by reading out the contents of the Whopper page on Wikipedia.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. You'll learn about all aspects of growing a business today via totally fluff-free content from David Skok.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. You'll learn about all aspects of growing a business today via totally fluff-free content from David Skok.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Content Standard

JANUARY 21, 2016

But emails that seem too personal can slip into creepy territory, a conundrum that can similarly stymy content marketing experts. ” subject line touches upon a pair of email marketing tips for brands: Be personal in your content marketing messaging, but don’t be creepy. Want more content and email marketing advice?

Email Marketing 40

Email Marketing Campaigns Paid Search Agency Tips 40