KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Valasys

SEPTEMBER 4, 2019

Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com). According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Conversica

MAY 3, 2020

With regional business expertise and complete support in-language and in-country, Nectia Cloud Solutions will offer Conversica users a premier customer experience. . Nectia Cloud Solutions was born in 2011 as the company specialized in Cloud SaaS applications. Arvinder Ludiarich will lead this new team as its CEO.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

MARCH 21, 2012

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Set Up Tracking Tokens for Different Sources.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated. See chart). distribution arm.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. 2014 – The integration of CSS with HTML brought in the era of interactive emails. To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!).

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Hubspot

APRIL 20, 2016

When it was initially released in 2011, Snapchat was an instant favorite among teenagers, largely due to the fact that content would disappear after being viewable for only a brief amount of time. Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. The Scoop on Snapchat.

Classified Ads 28

Classified Ads Advertising Agencies User-Generated Content Social Media 28

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Users like a website to be resourceful, and the search engines like whatever is good for the user. Links Let’s be real. Who would really want to link to a corporate website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. The prize of choice in 2011 is the iPad2. Webinars are a key piece in the B2B marketer’s toolkit.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Cutting edge technology combined with expanding online channels will offer sales teams countless strategic and operational choices to connect and convert leads. Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. The decision left millions of Google Reader users abuzz with concern. In 2011, the social medium''s traffic grew 40x in six months. Where would they go? 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

MARCH 1, 2015

Generation Z. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. Millennials.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Hubspot

SEPTEMBER 11, 2013

In early 2011, LinkedIn launched the social news platform LinkedIn Today. Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; Huffington might tell us why “ Millennials are America’s Most Stressed Generation.”. And It Pays Off.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there).

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Brazilians have the highest number of online friends of any country, averaging 481 friends per user, while the Japanese average only 29 friends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Hubspot

NOVEMBER 7, 2016

By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. 3) In-N-Out. Source: In-N-Out. Source: Giphy.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Lead Gen Content.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Oktopost

AUGUST 15, 2022

Today, there is a full generation of adults who have never known a world without social media. In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. In the same year, Twitter launched its own advertising platform where users could promote their tweets.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Content Marketing Institute

JUNE 27, 2018

Those posts are then shared automatically across your connected social accounts — Twitter, LinkedIn, and Facebook — or you can have Quuu send you daily suggestions to quickly sort through yourself. Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels. Click to enlarge. Zoho Social.

Curation 111

Curation Tools Enterprise Management Content 111

Optinmonster

JANUARY 15, 2020

There are many mobile marketing definitions floating around but here’s the simple version: Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices. Adapt User Interface (UI) for mobile. Encourage Users Check-in From Facebook.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1%

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. QZone is a social media channel while QQ is a messaging app that links to a QZone account. platform is blocked. Like many U.S.

Social Media 96

Social Media Media Facebook User-Generated Content 96

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Chatbots will become a primary channel for lead and customer education. User experience. Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

MARCH 25, 2014

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. ” Readz content is also interactive, unlike PDF files.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100

Litmus

AUGUST 7, 2020

You can also watch a video version of this interview below or on our YouTube Channel. Obviously, we get a lot of feedback from our customers and users about what they’d love to see us build for them. Episode Transcript. Scott Epple: I thought you were going to say the horse’s mouth. Scott Epple: Yeah, sure.

Template 73

Template Work Management Enterprise Management Budget Programs 73

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. In the vein of context (up above) dynamic content is a way to display different types of website content based on the type of user viewing it. Landing Page.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

DECEMBER 19, 2011

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction.

Content 28

Content Hubspot Twitter Social Media 28

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Vidyard

OCTOBER 19, 2016

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. Anyone could create an account, upload their content, and start building their “channel”. And people did. Streaming Video is the New Norm.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. Guide to First Month Blog Success Facebook So, before I had hundreds of followers on Twitter , I had almost 1,200 friends on Facebook. Twitter We finally arrive at Twitter.

Paid Content 40

Paid Content Blogger Twitter Traffic 40