Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. Generate a steady increase of small but loyal followers.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Campaign Based Publishing. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Campaign Based Publishing. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? e-Strategy Trends ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Optinmonster

MAY 10, 2023

According to a study published in Computers in Human Behavior , FOMO is “ a pervasive apprehension that others might be having rewarding experiences from which one is absent. SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. Resource : What is a Membership Website? (7

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. General social media marketing terms. Instagram is a part of Facebook’s family of brands. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Blog about the things that your community wants to know about. Source: Mark Suster ).

Social Media 28

Social Media Social Marketing Tips Media 28

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. We have published a detailed list of all features for virtual events. They offer direct integration with Google Analytics and Facebook Pixel. INXPO offers widgets to help customize the webinar and webcast experience. Best for: Lead generation and user conferences.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Is this true? No one knows.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Industrial Marketing Today

MAY 15, 2012

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Hubspot

JUNE 28, 2011

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You and your customers are sharing and commenting on content. The 7 steps below work for ecommerce, B2B and even publishers. Offer a Custom Welcome Page.

Facebook 28

Facebook Hubspot Click Rate Marketing Analytics Tools 28

Hubspot

JUNE 14, 2011

In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. At the end of the day leads and customers are what you're after, and if someone's only interaction with your brand is clicking the little thumb then you still have a lot of work to do. Stay Current. Be Authentic.

Facebook 28

Facebook Communities Social Media Lead Scoring 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king. Magazine.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?) Not at all?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Online Marketing Institute

DECEMBER 6, 2011

Get Blog Alerts to Email. Blog Guidelines. Blog Comment Policy. Blog Archives. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | By Joe Pulizzi | Published: December 5, 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. You're probably already aware of other blogs in your particular industry.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. 2011: Snapchat, then Picaboo, launches.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Interesting post, Tom. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. The General Guideline. Determining Your Optimal Frequency.

Social Media 28

Social Media Social Marketing Media Guidelines 28

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Hubspot

MAY 27, 2013

In honor of the holiday, we didn’t feel comfortable conducting “business as usual” on the blog today. The Stars and Stamps Blog. At the core of the charity’s content strategy lies The Stars and Stamps Blog. The blog serves two purposes that support the nonprofit’s growth: it educates and creates a community for donors.

Webcast 28

Webcast Youtube Communities Content 28

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. Social plugins are an excellent way to leverage 'Wisdom of Your Friends' Social Proof, and Facebook specifically offers several options in this category. to share your content.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Marketing Insider Group

DECEMBER 3, 2019

Understanding your audience and transitioning to a customer-centric approach is essential for success. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. By the end of the first year, our content marketing efforts had generated almost 1,000 leads, and converted into approximately $750,000 in revenue.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. Boland, now Facebook's VP of Publisher Solutions, is right.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Hubspot

DECEMBER 1, 2011

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies, such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. ” It didn’t matter.

SEO 28

SEO Custom Publishing Keywords Inbound Marketing 28