Remove Blog Remove Custom Publishing Remove Facebook Remove Generation

Trending Sources

6 Social Media Publishing Best Practices

It's All About Revenue

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. They may come around in time."

12 of the Best Facebook Post Ideas for Facebook Lead Generation


Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook


When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Facebook is brilliant. Maybe.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

13 Ways to Get Traffic to Your Blog Post After You Hit Publish

WindMill Networking

When it comes to blogging, writing the post is only half the work. If you don’t promote your blog post, you are missing out on a lot of potential traffic that could turn into engaged readers or even customers. Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Social Media Traffic Generation

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

20 Ways to Generate ROI from a Corporate Blog


Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 77

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. Join LinkedIn groups where your clients/customers gather. or AOL.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

Turn Your Customers Into Marketers


Top five reasons to curate user-generated content. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. content marketing lead generation

7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Here are seven strategies for generating more engaging and effective content. 1. The blog post captured large amounts of attention and generated high engagement, with 248 comments.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. We also know photos on Facebook generate 53% more Likes than the average post.

P2P 42

Beyond the Blog


These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. I’d Like to Buy the World a Platform. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog.

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. ” — B2B PR Sense Blog. 17) Blog Topic Generator.

Tools 102

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. What Are Compounding Posts? Now what?

Why Blog? The Benefits of Blogging for Business and Marketing


I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.

The Social Media Publishing Schedule Every Marketer Needs [Template]


And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. How to Use Your Social Media Publishing Schedule. meeting?

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. They are not on Facebook to be sold to.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. When you wrote it 10 years ago it was published short time after that. Steve: That’s crazy!

Five Facebook Advertising Features You Haven’t Tried Yet


Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.

How to Write Better Headlines for Your Facebook Ads


billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. With 1.13 Need help writing more concise content ?

Ads 49

How to Turn Your Blog into a Lead Generating Machine


But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Generate Quality Leads. Maximize the Real Estate Around a Blog Post.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. It was back when Xanga was all the rage, and my blog was an outlet for me to share my day-to-day musings—what I did that day, what I was looking forward to, and yes, embarrassingly enough, who my crushes were. This

10 Places You Can't Afford to Publish Mediocre Marketing Copy


Hey, those blog posts aren't going to write themselves! But aside from writing a killer marketing email , an insightful blog post, a mind-blowing ebook, there are other, smaller, easily passed over areas in your marketing where killer copy is a must. Your blog post -- whether 400 words or 4,000 -- needs to be well written to maintain credibility with your readers. Kind of.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Increase quality communications with your customers.

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are Jeff Ogden , the award-winning President of Find New Customers  shares his list of  10 Things Your CEO Need to Know Now about B2B demand generation.

5 Design Principles That Drive Social Customer Experience Marketing

WindMill Networking

Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Design Principles That Drive Social Customer Experience Marketing by Joe Ruiz - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories How to Make Your Content, Messages and Ideas Stick Social Media Influence Marketing : Publish Like a Pro! Traditional marketing used to be known for its inside out approach. … Continue Reading.

5 Customer Experience Cues From Retail

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Become customer obsessed. What is your favorite customer experience cue from retail? Store nearby!

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Modern B2B Marketing

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Swap blogs, links, and invite them to speak on webinars and at events. Voilà!

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Initially, it was rolled out to a select group of premium publishers—think along the lines of National Geographic, The Atlantic, and The New York Times.

77 Blogging Stats to Improve Your Blogging Strategy


Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. 1. Businesses using blogs are known to generate 67% more leads. 92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. Bloggin

Happy St. Patrick’s Day from Find New Customers!

Fearless Competitor

The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). Facebook Ads  $ 0.25. Facebook Boosting is included with Likeable Local. Patrick’s Day.

The 19 Best Content Marketing Blogs From 2014

B2B Marketing Insider

also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. I am sure you have your own favorites, so please add them in the comments below. These are in no particular order, grouped by publisher. 1. ” Then he goes on to talk about the opportunity we have as brands to help enlighten or customers. Yep that’s right!

Best 148

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

Stats 69

Top Blogging Statistics: 45 Reasons to Blog


Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? 17) Businesses that blog  ?

25 Awesome B2B Blogging Tips


Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. To connect with customers?

Ning 48