| | Blog + Custom Publishing + Facebook + Generation |
| Page 1 of 7 | Previous | Next | B2BBLOGGERS JULY 22, 2010 Content Marketers: How to Think and Act Like a Publisher But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now. | FEARLESS COMPETITOR FEBRUARY 13, 2012 The Goal of Marketing – Trust CMO.com just published a survey which shows that buyers want companies to understand them – do research rather than advertising. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. It doesn’t mean a hill of beans. want ME-mail.” | | | | | | | GROW - PRACTICAL MARKETING SOLUTIONS APRIL 25, 2011 29 Reasons Why Your Company Blog Has Stalled In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Unfortunately, publishing a blog is much easier than maintaining its growth. So, we’ll take a quick look at 29 reasons why business blog has stalled. Period. | SOCIAL MEDIA B2B APRIL 14, 2011 8 B2B Facebook Landing Pages B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Other Facebook Call to Action: No. SAS Publishing. | INBLURBS SEPTEMBER 6, 2011 Ten Simple Steps to make Twitter your Business Leads Machine Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. Direct them to landing pages for lead generation. | WEBBIQUITY JANUARY 10, 2011 36 (of the) Best Facebook Guides, Stats and Rants of 2010 It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J. | | | | | | | | | -
FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012 6 Tips For Building a High Quality Blog Following This blog for the B2B lead generation company Find New Customers is written by an experienced, polished blogger – and it’s all new for 2012 In fact, this author, Jeff Ogden, President and Founder of Find New Customers was recently featured in a white paper entitled “ B2B Blogging Trends in 2011 ” We liked this post at Mashable with consumer oriented blog tips and feel we could update it for B2B sellers. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. MORE >> -
MODERN B2B MARKETING | TUESDAY, NOVEMBER 27, 2012 Does Facebook Work for B2B Lead Generation? Hell Yes! by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insights. They are not on Facebook to be sold to. Hell Yes! MORE >> -
HUBSPOT | TUESDAY, JULY 24, 2012 The Social Media Publishing Schedule Every Marketer Needs [Template] And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. How to Use Your Social Media Publishing Schedule. Alright, if you open up the social media publishing template , you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. MORE >> -
WEBBIQUITY | TUESDAY, MAY 10, 2011 20 Ways to Generate ROI from a Corporate Blog Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011 “Revenue” Turns One There are a lot of reasons a company may launch a blog. Along the way, there are a lot of ways to measure success, including traffic numbers, links generated and awards won. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. But in the most recent quarters activity on the blog has been even stronger. Our philosophy is to act like publishers, not marketers. Most importantly, the concept of Revenue Performance Management was born on our blog. MORE >>
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- Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2 WEBBIQUITY | TUESDAY, MARCH 6, 2012
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- Why you will NEVER see an ad for Find New Customers FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
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- 7 Things Your Blog’s Sidebar Can't Live Without HUBSPOT | THURSDAY, OCTOBER 7, 2010
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- Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good. THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006
- Why You Need Social Media, Even if Your Customers Don't HUBSPOT | THURSDAY, APRIL 26, 2012
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- What Happens When You Google Your Own Name? FEARLESS COMPETITOR | MONDAY, MARCH 19, 2012
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