Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Facebook recently released a list of its top 20 most-viewed posts. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We couldn't help but look back and share our favorites from the year with you.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. They expect marketing to generate leads, expand brand awareness, and increase revenue. How often should you blog? In only 14 years, the effect it has had is profound.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I concluded with a discussion of the tactics to consider in future demand generation efforts. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. Generate a steady increase of small but loyal followers.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. Generate a steady increase of small but loyal followers.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Facebook has three billion active users. Close to 40% of marketers list their top priority in 2020 as generating leads. Ten years ago, having a content marketing strategy really meant that you had a blog. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. 70% increase in visits to video sites since 2011. 1 in 3 marketers have generated leads through Twitter. Facebook posts. Newsletter . Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. How can you make a press release more friendly to blogs, Twitter and search engines? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

JULY 1, 2014

What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated.

Link Building 120

Link Building Paid Content Google Advertorials 120

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form. Take some time to learn how livestream works in advance of the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Customers decide when and how to engage with us in the buying journey.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

KoMarketing Associates

DECEMBER 14, 2017

To make WeChat an integral part of your China digital marketing strategy, think about more than quality content, consider using WeChat to communicate with prospects, such as creating a QR code for people to easily follow your account or generating a conversation window so visitors can quickly contact you. . More than half ( 57.2

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JUNE 17, 2011

"Leads from Facebook?" The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. In fact, Facebook can also be a valuable tool for lead generation. We think that deserves a Facebook thumbs up in and of itself! Darn right!

Facebook 28

Facebook Generation Lead Ranking Lead Scoring 28

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Online) Marketing Spending on the Rise. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

KoMarketing Associates

FEBRUARY 12, 2015

Even though this book came out in 2011, its main principles still hold true today. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. B2B Online Marketing Blog Brand Management' Current Cost: $4.49

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Online Marketing Institute

APRIL 25, 2012

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. But the stat I want to talk about today is the number of blogs on the Internet. And the blog fails.

Companies 40

Companies Cold Calling Stats Hubspot 40

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Summit Augmented Reality For B2B Marketing in 2011?

Social Media 100

Social Media Web 2.0 Media B2B 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. General social media marketing terms. Instagram is a part of Facebook’s family of brands. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Communicate Good blog post, Invisible Branding. After being picked up by local media and sports commentators, fans raved about the new jersey. Make the Logo Disappear. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Marketing Insider Group

JANUARY 4, 2011

So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. I started the blog with posts on Why am I in Marketing? and The Objectives for the B2B Marketing Insider blog. So what’s ahead for 2011?

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Blog about the things that your community wants to know about. Source: Mark Suster ).

Social Media 28

Social Media Social Marketing Tips Media 28