Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. May is Social Media Success Summit Month. Do you agree?

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 104

Verticals Social Media Media Social Networks 104

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

JANUARY 30, 2012

These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. How did WordPress emerge as the leading blog platform?

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Social listening will become even more important, as will user-generated content.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. How to get your competitors to speak the same language as you, so your audience understands and sees value in both you and your category. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Marketing Insider Group

JULY 14, 2020

The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. Do we have anything to offer our audiences right now? It’s still the most popular social media platform. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

MARCH 11, 2024

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Search engines and social networks are optimizing for in-feed consumption. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Brand affinity.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? Guest post by Kevin Conner. This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. in just the past six months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. But social media platforms have overtaken them as Internet users’ go-tos for new information. And that’s a far bigger audience killer than plagiarized content is an audience builder.”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

OCTOBER 14, 2020

More importantly, they pointed to the way I found my audience by declaring who I was for—and who I was not. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. Summit High: Hollywood for Washington, D.C.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. We used this approach to grow the audience that reads The Content Strategist by 10x. That ship sailed around 2011.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Chris Koch

JANUARY 28, 2011

If you follow social media, you probably know most of the story already. I wish I had the numbers to prove it, but my sense based on my own experience in social media is that Owyang’s personal brand won that battle. Testing the popularity of content. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

DECEMBER 14, 2017

The data showed that WeChat still dominates the social media landscape and using the official account to attract people’s attention has become more difficult. WeChat is the most frequently used tool, preferable over phone and QQ (another social media/instant messaging platform). Targeting the right audience needs to be a priority.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Schema helps search engines crawl your website.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

readwrite

FEBRUARY 1, 2012

You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. And more importantly, will users provide the social network with even more personal data?

Spending 40

Spending Facebook Ads Marketing Management 40

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” Spherical can push the result audiences to adtech solutions or to social media pipes. “Lotame has worn a few different hats over the years. That was back in 2008.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Martech

AUGUST 4, 2022

The platform has helped them crystallize their brand’s look and messaging even while audience outreach and engagement remained focused on Instagram. During and after the pandemic, Cherry Bombe knew they needed to take more ownership of their messaging and audience outreach by focusing — and recalibrating — their email marketing approach.

A/B testing 116

A/B testing Eye-Tracking Outreach Custom Publishing 116

RebelMouse

MAY 2, 2022

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. Benjamin Sabbah, CEO Worldcrunch: “We launched in 2011 in the middle of the Arab Spring, which was another major world event that brought in lots of new readers. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. If an influencer asks their audience to take action, the audience will respond enthusiastically. Better yet, they’re seen as authority figures in the eyes of your customers.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. How to use firmographic data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Contently

MARCH 13, 2017

Early social networks had life spans like house flies. But with newer social networks abounding, is it still the preferred choice of the public? From January 2011 to January 2014, Facebook lost users in the 13–17 and 18–24 year-old demographics, according to a study from digital consultancy iStrategyLabs.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110