The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The Effective Marketer

FEBRUARY 10, 2011

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Biznology

JANUARY 6, 2011

Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. What is happening at the start of the new year, however, is actually great for the SMB crowd and the Internet marketing industry as well. Image by Steve Wilhelm via Flickr. by Frank Reed. It has actually been quiet.

SMB 80

SMB Business Internet Marketing Tagging 80

Envy

FEBRUARY 17, 2019

Est. 2011, London Twitter: @iwoca. iwoca provides loans to SMB companies located in the UK, Poland, Spain and Germany. Over 1,000 merchants are already using the platform, including Mastercard and BNP Paribas. Divido has raised $19 million so far, proving first-hand that when cash flows smoothly, businesses can achieve so much more.

Startups 85

Startups Work Management Marketing Management P2P 85

EMagine B2B Blog

MAY 3, 2011

According to the “2011 Outlook” survey recently released by Borrell Associates, more than half (53%) of small and medium-sized businesses (SMBs) that intend to spend on digital advertising and marketing in 2011 expect to increase that spending compared to last year.

Studies 40

Studies Online Marketing SMB Advertising Mediums 40

Terminus

JANUARY 29, 2020

Company Profile: SMB. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . Industry: Data Security. Headquarters: Olympia, Washington. CRM: Salesforce. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Biznology

NOVEMBER 11, 2010

All joking aside, however, as an Internet marketer or just an SMB (small and medium business) trying to figure out how to capitalize on this growing trend, this location-based marketing field has become quite crowded quite quickly. Heck, how will this look in the first part of 2011? Once again, it's not difficult but it is dense.

SMB 80

SMB Internet Marketing Social Media Tagging 80

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. SMB systems will lead the way. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

2011 All rights reserved. Site Map Search Incisive Interactive Marketing LLC. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. 2011 All rights reserved. Save up to $400! Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Single Grain

AUGUST 29, 2019

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. Let’s start! Get A Free Consultation. Happy marketing!

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

The ROI Guy

DECEMBER 9, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JULY 15, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Hubspot

JUNE 27, 2011

In the 2011 Global Marketing Effectiveness Program report that interviewed over 600 large corporation and SMB CEOs and decision makers in Asia, Australia, Europe, and the U.S. One thing many people don’t know about Amazon is that, at any given time, they have something like 200 tests running on their website.

Internet Marketing 28

Internet Marketing Paid Search Agency SMB Advertising Agencies 28

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

JUNE 19, 2013

Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. It takes hard work and brainpower, sure, but those aren’t things most SMB marketers I know are afraid of.”. That ain''t peanuts.

Small Business Marketing 28

Small Business Marketing Marketing Budget Work Management Business 28

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” They wanted to create an educational program on inbound marketing for HubSpot customers.

Course 136

Course Lead Generation Leads Lead 136

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

accelerate agency

OCTOBER 14, 2021

Pros of the SaaS model For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Founded in 2011, it recently raised $200 million in series B round funding. Engineering SaaS: Browserstack Browserstack is an India-based web and mobile testing platform.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Founded in 2011, it recently raised $200 million in series B round funding. . SaaS models work best when they are customizable and scalable to suit various customers and their evolving needs.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. Google Will Re-Introduce its SMB Dashboard. you don’t have to be an expert to see the writing on the wall for this thing.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28