Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. In 2017, he counted 5,381 solutions, up 40% from the year prior. More growth in marketing technology—and more consolidation. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Contently

MARCH 13, 2017

According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110

Heinz Marketing

FEBRUARY 14, 2023

Physiological Responses : Stress and anxiety can have a significant impact on confidence levels (Dweck, Chiu, & Hong, 2017). Risk-Taking : Taking risks and challenging oneself can have a positive impact on confidence (Zimmerman & Schunk, 2011).

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

DivvyHQ

APRIL 21, 2017

Kansas City, Missouri, April 20th, 2017 – EY today announced that Brock Stechman and Brody Dorland, Co-Founders of DivvyHQ are finalists for the Entrepreneur Of The Year® 2017 Award in the Central Midwest. Award winners will be announced at a special gala event on June 15 in Kansas City. said DivvyHQ Co-Founder Brock Stechman.

Public Relations 44

Public Relations Press Communities Growth Marketing 44

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. The problem?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Twitter 109

Twitter Facebook Buzz Press 109

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. Back in September 2011—at the time of the first CMW—interest in content marketing was nowhere near what it is today. According to the 2017 Edelman Trust Barometer , trust in institutions is in decline. What does that mean? ” The Good News.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2017 – 94.0° /93.7° 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Secret dissolved in 2015 and YikYak shut down in 2017. In 2017 the app had to lay off 20% of its employees to save the company. Google would have a successful social media platform. However, not everyone saw the writing on the wall.

Social Media 95

Social Media Social Marketing Planning Media 95

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

KoMarketing Associates

NOVEMBER 14, 2017

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. According to Zhihu’s press release , there were 100 million registered users and 26 million active daily visitors at the end of September 2017. However, as a growing social platform, it should not be overlooked.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

DivvyHQ

APRIL 3, 2017

April 4th, 2017—DivvyHQ, an industry leading content planning and collaboration platform, has announced that top content marketing industry thought leader, speaker, and author Robert Rose has joined its Board of Directors, effective Feb. Kansas City, Mo.—April new integrations, and enhancements.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Paid Search Agency 69

Envy

AUGUST 30, 2018

billion made into FinTech’s in Q3 of 2017, and 5.8 billion in Q4 of 2017. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! These upstarts are bringing in the business too, with investments of over $5.1 Vitalik Buterin.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Marketing Insider Group

OCTOBER 28, 2015

In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. While the HR team certainly plays a strong role in making sure we get the right people in the door, when have you ever heard a candidate say that filing out that online application was a pleasure. And then there’s IT.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

ClickZ

APRIL 29, 2020

In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. In 2017, those percentages stood at 22 and 27 percent, respectively. A survey by Gartner revealed that U.S. marketers now spend more on marketing technology than on salaries for internal staff.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

DealSignal

MARCH 25, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! He joined Pramata in 2017 after eight years in strategic marketing, sales operations, and business planning roles at HP Enterprise.

Bombora 73

Bombora Enterprise Management Case Studies Case Study 73

Brandwatch Marketing

JANUARY 2, 2019

Social media users grew by 121 million between Q2 2017 and Q3 2017. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 It’s estimated that video will account for 74% of all online traffic in 2017. On average, people have 5.54 social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClickZ

AUGUST 19, 2019

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. I met Madan in 2011 when I joined Visual IQ. We incorporated the business in March of 2017. Madan was Head of Product, and he was our brain.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. A 2017 study found that as much as 56% of all display ad dollars were lost to fraudulent or unviewable inventory in 2016. Sadly, Google+ quickly became known as the social channel used by Googlers … only.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Envy

FEBRUARY 17, 2019

million to date, with an initial seed round in February 2017 and the completion of its Series A funding in April 2018. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017. Est. 2011, London Twitter: @iwoca. SecuredTouch has raised $11.5 Est. 2014, Dublin Twitter: @aidtechnology.

Startups 85

Startups Work Management Marketing Management P2P 85

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. According to a 2017 U.S. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota. However, as an employer, Glassdoor can cause a few headaches.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Google changed the game.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Content4Demand

NOVEMBER 8, 2018

WeChat was founded by a Chinese investment company in 2011 and launched as a basic messaging and communication app. According to 2017 research conducted by WeChat developer Tencent Holdings, active users spent a solid four hours a day on the app, double the time reported in 2016.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Delivra

FEBRUARY 26, 2021

Everyone has used the phrase/word but I haven’t received any money behind it or recognition,” Newman revealed in 2017 in the campaign summary of a partially successful GoFundMe, which she started to raise money for the launch of her own beauty line.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Digilant

DECEMBER 19, 2018

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. In 2017, Google announced that their home devices could detect up to six different users. Devices will continue to get better at differentiating different voices.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

B2B Marketing Directions

SEPTEMBER 30, 2018

The 2018 landscape includes 6,829 technology solutions, up 27% from the number in the 2017 version of the graphic. the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together." As Scott recently wrote, ".

Paid Search Agency 40

Paid Search Agency Customer Surveys Studies B2B Marketing 40

chiefmartech

AUGUST 25, 2018

You can see the ones at the top of the list have an insane growth rate of more than 100X from 2017 to 2018. That’s just about the size of the original 2011 marketing technology landscape. Only private companies, not public ones, can participate, and they have to disclose their revenue. 5000 has 479 companies.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

Content Marketing Institute

OCTOBER 29, 2017

Chief Content Officer (CCO) magazine launched in January 2011. I think of Marcus Sheridan, an incredibly raw and talented speaker that we gave 20 minutes to in 2011 … who became our keynote in 2012 and went on to affect so many people around the world in such a positive way. Joseph Kalinowski brought his design chops.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

B2B Marketing Directions

OCTOBER 27, 2019

The inaugural (2011) edition of Scott Brinker's marketing technology landscape graphic included about 150 companies. WARC and BDO had previously estimated that 2017 spending in these two markets was $34.3 Martech: 2020 and Beyond is based on a survey of more than 750 brands and agencies located in North America, the U.K.,

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49

Content Marketing Institute

DECEMBER 12, 2017

Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. 2018 Content Marketing Predictions from Content Marketing Institute. Curious about the accuracy of our past predictions?

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

EveryoneSocial

MARCH 6, 2017

As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Here’s a bit more history on the company: Launched in Sep 2011. Will be important to see what their 2017 numbers end up looking like. is a camera company.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% However, things are changing.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

DealSignal

MARCH 26, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! He joined Pramata in 2017 after eight years in strategic marketing, sales operations, and business planning roles at HP Enterprise.

Bombora 40

Bombora Enterprise Management Case Studies Case Study 40

ConversionLogic

JULY 22, 2020

Getting my feet wet It was 2011 when I got my first taste of the digital marketing industry. After graduating in 2013, I knew more than I did in 2011, but was still green by industry standards. In December of 2017, I met up with an old colleague at a happy hour, and she told me amazing things about the company she’d just joined.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Class Work Management 40

Outbrain

MARCH 20, 2020

Created in 2017, AMNinjas is the fastest growing affiliate marketing group on Facebook, with over 34,000 members already. STM Forum first began in 2011 and has since grown to become a leading community forum for super affiliates and a networking hub for new and veteran affiliates alike. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

SnapApp

JULY 26, 2018

And with the explosive growth of marketing technologies available— from just 150 options in 2011 to nearly 5,000 in 2017 — it’s clear that in order to be a master in demand generation marketing you need to be able to assess and utilize new technologies. Image source: chiefmartech.com. There is a silver lining to this though.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92