B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. In surveys conducted last year by McKinsey , 50% of the respondents said their organizations have adopted AI in at least one business function, up from 20% in 2017.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. The study found that 53% of web users listen to internet services. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Martech

JULY 7, 2022

Integration across systems has been the #1 issu e for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. A tipping point was reached in 2020. Image from Chiefmartech. conducted by chiefmartec.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

readwrite

APRIL 22, 2010

Taptu surveyed about 326,000 sites that are optimized for touch-screen browsing and found that the largest concentration of these sites falls into Taptu’s “shopping and services” category. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. More than 70% of customers surveyed believe small businesses are more concerned about their needs than larger companies.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Companies surveyed all agree that the effort of deployment is difficult at best. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

The Customer

SEPTEMBER 22, 2021

First introduced in 2010 and continually perfected since, their machine learning-powered algorithm uses input about a customer’s interests to generate a list of recommended items. Position short surveys throughout various processes to gauge customer effort. And Then There’s Really Smart Personalization. More Stack Dissatisfaction.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

The ROI Guy

FEBRUARY 12, 2010

Over 250 marketing professionals, representing both small and large brands participated in survey conducted by Junta42, a content marketing research firm, on the demand and spending for content marketing programs. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 98% of super socials use Facebook, and 45% use MySpace). Super Socials use and Worship their Smartphones.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. How do you know you are hitting the right audience when you conduct a survey? Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 98% of super socials use Facebook, and 45% use MySpace). Super Socials use and Worship their Smartphones.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Digital Marketing World Forum

FEBRUARY 4, 2020

The latest studies speak for themselves: micro-influencers have been shown to generate up to 7x more engagement than macro-influencers, and generating 22.2x The same study also found their campaigns to be up to 6x more effective per engagement than campaigns of macro-influencers. The answer might just lie in micro-influencers.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain. Ask your partners. Ask your current customers. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? She revealed the results of a recent survey: Our next «Live with Marketers» will share the results of our new survey. Trust lies in business. Do you doubt that?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Given the continuing interest, it shouldn't be surprising that several research studies performed in 2018 address the topic of sales-marketing alignment. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Webbiquity

FEBRUARY 10, 2013

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions. companies examined the search-engine results of prospective hires.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Marketing Insider Group

SEPTEMBER 7, 2011

So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. But I really think this survey further highlights the need for an Inbound Marketing Strategy.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

KoMarketing Associates

MAY 31, 2012

whitepapers, articles, case studies, etc.) Understand: Of the more than 1,000 respondents who participated in Ecoconsultancy’s report, 31 percent claimed to have experimented with social media, while 43 did an average amount of social media networking (up from 37 percent in 2010) and 21 were heavily involved (up from 18 percent in 2010).

Social Media 120

Social Media Media Work Management Marketing Management 120

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Martech Advisor

OCTOBER 17, 2019

A 2017 Qualtrics and Forrestor study found that 80% of businesses that lead in delivering CX, outperformed their competition and retained more accounts. Or mobile app experience from 2010? Even back in 2017, an American Express survey found that 60% of surveyed Americans prefer to use self-service options to address day-to-day needs.

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Hubspot

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Ultimately, studies have found employees are willing to invest more time and effort into their work when they are happy at the company. Negative Feedback Loop Examples.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

Hubspot

AUGUST 11, 2010

This spring, custom media company King Fish Media partnered with HubSpot and Junta42 to survey more than 450 senior management and marketing executives on their ever-evolving relationships with social media. ”: 85% of survey respondents say that original content is critical to the success of their social media campaign.

Social Media 28

Social Media Studies Marketing Budget Webinar Metrics 28

Launch Marketing

SEPTEMBER 19, 2018

According to a survey , 85% of consumers find user-generated visuals more influential than brand photos and videos. The numbers are even more impressive among younger crowds , as another study reported. In 2010, Target launched a UGC campaign aimed at publicizing their philanthropic efforts to donate $500 million to education.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59