markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

B2B Marketing Directions

JANUARY 15, 2022

810 respondents globally (78% in North America) Survey fielded in July 2021 - report published in October 2021 The annual content marketing survey by CMI and MarketingProfs has been conducted since 2010, and it's become a vital source of insight about the state of content marketing.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. " Recommended Resources.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? My session is on October 12.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. Select resources to help. What the interaction would feel like for the end user. Related Resources: B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Test extensively.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. For tactics on how to boost and track HCP engagement , read our latest article. This helps ensure that your message reaches the right audience with maximum impact.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Our first interactive show will be on lead generation via podcasts. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. Ryan Robinson, a renowned blogger, shares the strategies he used to earn through his blog in his monthly income report. Learn More: 5 Storytelling Ideas for the Age of Interactive Marketing.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Likewise, the harmonious interaction of sales and marketing is crucial. If they are askew and going in dissimilar directions, sales and marketing will not empower a successful complex sale or sales lead strategy.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. New and innovative online marketing tactics help companies build their brand and generate leads online. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. per month, just the one time fee of 5 cents per import contacted. Just a thought.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. Jay, I'm impressed!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

JUNE 22, 2010

Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 10, 2010

Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. link] Jon Buscall Great project, great interviews! link] Jon Buscall Great project, great interviews! Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. link] jaybaer I agree Danny.

PR 161

PR Social Media Paid Content Media 161

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? They are time-challenged and want to interact with salespeople based only on their needs and schedules.

Social Media 60

Social Media Social Marketing Media Planning 60

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Each year, it seems, a few hot new lead generation tactics get lots of media attention. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The variety tactics we use now different but the overall process of selling ideas is virtually the same. Selling your ideas: A critical executive skill is another good resource on selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120