Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

Brandpoint

JANUARY 29, 2020

Ryan was kind enough to answer some questions we had about analytics and his session at the summit, as well as his thoughts on the industry in general. My tip would be to start small by identifying one key question that you want to answer with social data and pick one metric that is best tied to the question.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Since the questions on Quora are demand-driven, it’s an excellent platform for marketers looking to address the informational needs of their audience. Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

ClearVoice

MARCH 9, 2023

Developing and disseminating information that provides solutions. At one time (the 2010s), a successful content marketing strategy focused on keywords. But more critical is solutions-based content that answers questions or solves problems. To answer the question of “why update?” Determine what worked well.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Comprehensiveness This factor is also critical: Craft 10x content that solves problems; make it the only source a user will need to get answers to all questions they might have on the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? And so I get this question all the time.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. However for it to work successfully, the intentions must be to add value to the community.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. What does work? " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

APRIL 20, 2015

As he should, since he works at Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. In 2010, the CEO realized there was a content gap and acquired PetMD.com. Jon Steiert knows a lot about cats and dogs.

Brand Identity 150

Brand Identity Branding Skype Top of Funnel 150

Convince & Convert

NOVEMBER 16, 2013

I got this question twice in the past 48 hours, at two separate events) Here’s what I tell them, and now you: There are 5 reasons to give away the recipe to your secret sauce. Your Prospective Customers Want Self-Serve Information. Give away information snacks to sell knowledge meals. And they DO say this. All the time.

Transparency 157

Transparency Consulting Paid Search Agency Marketing Prospects 157

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Social media can produce the same effect.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Buffer

NOVEMBER 29, 2018

There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. This is exactly why Opt Outside has worked for REI.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

seo.co

JANUARY 14, 2021

You’ll need to know how the Google search engine algorithm works. In terms of volume, you’ll have to absorb the equivalent of several books’ worth of information. Changing information. Changing information. This information doesn’t remain stagnant, either. SEO in 2000 was radically different than SEO in 2010.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ve worked with this team before on the Social Media Success Summit earlier this year.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

MAY 17, 2010

We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Martketing Interactions Twitter ardath421. " Ardath Albee's Marketing Prediction for 2010. This approach doesn’t work. Ardath Albee's Marketing Action for 2010.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

JULY 13, 2010

As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michael Brenner Jul 16 2010 Carolyn, Thanks for stopping by and taking the time to comment. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., What works on the PC may fail on a smartphone. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. prepare TV review content about HDTVs for twitter and blog comment distribution).

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Marketing Insider Group

JUNE 2, 2010

And I will describe the “halo effect” and how to make it work for you. This requires our prospects to become well informed before making any decision. You can see this reflected in registration page questions like “Please define your industry”. Do these 2 things and you will find valuable leads. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. Here’s how it works: 1. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Marketing Insider Group

OCTOBER 7, 2010

If you find it’s not working out for you, just bring the puppy back.” Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 14 2010 Thanks Matt.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100