The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. United States License.

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Training Planning Marketing Budget Creation Work Management 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. However, that is not the only reason manufacturing brands should adopt digital marketing.

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Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 139

Hubspot

AUGUST 31, 2010

Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. Proper inbound marketing can take a lot of hard work. Of course once you get started with inbound marketing, you have to keep it up.

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Inbound Marketing Advertising Agencies Marketing & Strategy Hubspot 28

Hubspot

JULY 7, 2010

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.

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Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

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Marketing Mix Inbound Marketing Allocation Work Management 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

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Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

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Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Customer Experience Matrix

APRIL 20, 2010

By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. Altogether, the results reinforce the conventional wisdom that marketers need to work closely with sales departments to ensure they are delivering qualified leads and that sales people recognize this.

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Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Hubspot

AUGUST 3, 2010

Here we conclude three reasons that inbound marketing contributes to business growth for ecommerce websites. Prospects who abandon shopping carts can be cultivated as leads. This is where content creation, promotion, and optimization—the three fundamental elements of inbound marketing—come in handy.

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Sometimes we forget the science of marketing to focus on the art. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

APRIL 19, 2011

It is written both for marketing and sales people, as both fields must integrate for proper social media lead generation to work. Social Media is considered a subset of inbound marketing practices, but is really a hybrid of inbound and outbound.

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Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process.

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Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” 2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. We plan to do just that.

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Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

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B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). .&# Copyright © 2010 Tiecas, Inc.

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Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

JULY 12, 2010

Our top inbound marketing article of the past week encourages fellow bloggers to learn to let loose and use their blogs as an "adult outlet for creativity.". Marketing Takeaway: View technology as an opportunity, not a hindrance, to become a better marketer. Free Download: 2010 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Work Management Blogger 28

MLT Creative

SEPTEMBER 20, 2011

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. 5 million leads. Tripled investment in research and development (as promised at HUG 2010). 600 million visits.

Top of Funnel 40

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Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009.

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Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009.

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Paid Search Agency Companies Content Buying Cycle 60

Hubspot

MARCH 20, 2012

We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the HubSpot software and inbound marketing methodology. HubSpot's customer growth increased by 55% from 2010 (3,855 customers) to 2011 (5,961 customers).

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Tracking Progress – Effective Inbound Marketing is all about experimentation.

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Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

SEPTEMBER 20, 2010

Send Holiday marketing emails and use lead nurturing. Increase your holiday revenue by nurturing your visitors that haven’t committed to a purchase and rewarding your existing customers with exclusive offers. Remembering to segment your lead nurturing campaigns is an important step.

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eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

DECEMBER 9, 2011

To celebrate, we thought we’d take a look at how two of the biggest holiday retail outlets compare as inbound marketers. Attracting traffic is an important first step in inbound marketing, but remember that it's not the only goal. Now, let's see how these two holiday shopping giants fared.

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Top of Funnel Digital Marketing Funnels Inbound Marketing Mobile Marketing 28

Hubspot

JULY 7, 2010

Is 2010 the year to start clamping down on the distribution and availability of your content? According to the LA Times , first quarter of 2010 data show that “U.S. Warner Brothers, go read Inbound Marketing and I want my 5 minutes back. Free Download: 2010 Online Marketing Blueprint.

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Hubspot

JULY 22, 2010

Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint. Learn how to create an online marketing strategy for your business. Learn how to create an online marketing strategy for your business. Image by qthomasbower. Connect with HubSpot :

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Creativity Copyright Blogger Hubspot 28

Hubspot

AUGUST 4, 2010

Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Are you one of them?

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Online Marketing Open Rate Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft.

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Enterprise Management ROMI Advertising Agencies Work Management 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Free Download: 2010 Online Marketing Blueprint. Additional Resources. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Marketing does not end with filling the top of the funnel. Why is it so important?

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Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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