Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2019

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. For them, however, the existing best practice of inbound marketing wasn’t the best. Filter first.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

DECEMBER 22, 2010

As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. The Science of Facebook Marketing.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. Social Media's Role. With continuing U.S.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Proteus B2B Marketing

FEBRUARY 16, 2010

Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. Tags: B2B Research b2b blogging b2b seo B2B Social Media.

Cost per Lead 48

Cost per Lead Inbound Marketing Cost Internet Marketing 48

Ambal's Amusings

JULY 21, 2010

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges is the Chief Find Officer of Find and Convert , an Inbound Marketing agency serving clients nationwide. Bernie is also the author of Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

DECEMBER 8, 2009

It is worth checking out, you have your work cut out for you. What else is out there, you may ask. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

APRIL 27, 2010

Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels.

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Customer Surveys Planning 28

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

AUGUST 31, 2010

Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Proper inbound marketing can take a lot of hard work. Proper inbound marketing can take a lot of hard work. Of course once you get started with inbound marketing, you have to keep it up.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Marketing & Strategy Hubspot 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

JULY 7, 2010

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.

Inbound Marketing 28

Inbound Marketing Trade Show Telemarketing Cold Calling 28

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). In fact, earning inbound links was one of the core tenets of inbound marketing. Mobile Search Will Continue to Rise. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Hubspot

AUGUST 3, 2010

We at HubSpot preach the opposite belief. Here we conclude three reasons that inbound marketing contributes to business growth for ecommerce websites. This is where content creation, promotion, and optimization—the three fundamental elements of inbound marketing—come in handy. Connect with HubSpot :

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28

Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

MAY 3, 2010

Our top pick of articles to get you in the inbound marketing mindset this week will give you some tips about how to overcome this challenge and motivate employees to lend a hand in your company's content development strategy. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Content Trust Marketing 28

Hubspot

JULY 12, 2010

For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. blogging, social media, video) before trying out another. Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page.

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Hubspot

AUGUST 4, 2011

Social media is not just some fun tool that everyone is using these days. It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. Are You Using Social Media Effectively?

Social Media 28

Social Media Media Leads Lead 28

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Connect with HubSpot :

Social Media 28

Social Media Statistics Social Marketing Media 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

MLT Creative

SEPTEMBER 20, 2011

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. And HubSpot’s banner year: Doubled customers to over 5,000. Social media integration. 600 million visits.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Social Media Problems.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

accelerate agency

APRIL 23, 2020

HubSpot CTA Test. HubSpot is a recognisable name in the marketing and SEO field. The company offered a guide to inbound marketing for free at the end of some posts. The company offered a guide to inbound marketing for free at the end of some posts. RummyCircle Facebook Ad Test.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

SEPTEMBER 1, 2010

The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). HubSpot recently analyzed 33 industries to find out. Download this free report to learn how your insudtry uses social media, blogs and search engines.

Social Media 28

Social Media Media Hubspot Inbound Marketing 28