Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list. GREAT INFO!

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. Since April, 2010 Western River has collected more than 1,100 of these customer stories. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. How can I help you? Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 26, 2010

How Does This Help You? But, if that same brand simply creates a pitch on PitchEngine, and includes the product or service in their headline as keywords, they will typically appear somewhere on Google within 30 minutes for the search terms. How can I help you? That’s what we’ve dubbed, “Co-op SEO.&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Very helpful post, Jay. Very helpful post, Jay. What do you think? What do you think? Jury's still out.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Moz

MARCH 7, 2019

So Domain Authority has been around since 2010, about 8 years now, and since then it's become a very popular metric, used and abused in different ways. Before I go into this, a big shout-out to two of the guys who helped develop this — Russ Jones and Neil Martinsen-Burrell — and many other smart people at Moz. Bigger Link Index.

Domain 59

Domain SEO SERP CAN-SPAM 59

Industrial Marketing Today

AUGUST 3, 2010

Let’s see how Google Analytics can help you do just that. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. Copyright © 2010 Tiecas, Inc. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. After the webinar, we received dozens of questions. We hope this helps. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Is the criticism fair?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

MLT Creative

JANUARY 17, 2011

In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010. The B2B marketing industry is no different.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Lake One

MAY 23, 2019

Some of these strategies include SEO, content marketing, blogs, social media, webinars, online courses, events, and more. As you can see, in the twenty years from 1990 to 2010, most of the puzzle pieces for modern inbound marketing fell into place. Looking for agency help with your digital program? Websites/landing pages.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Convince & Convert

SEPTEMBER 20, 2010

To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). How can I help you? I actually just met Tom in SF a few weeks ago. Our lists were similar.

Social Media 159

Social Media Media Stats Statistics 159

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 10, 2010

As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your HR department – to name only a few functions. Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.”

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Webbiquity

MAY 26, 2022

Here are ten tips that will help you build and maintain a strong online presence for your small business. Creating a website is easy and there are many resources available to help you get started. If you’re not familiar with SEO, there are plenty of resources available online to help you get started. Build an Email List.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Free Webinar: Internet Marketing Strategies for Ecommerce Websites.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Online Marketing Institute

JANUARY 4, 2011

Create content for “Associated Content” by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites) 38.Comment This will again help spread your content by placing it on a highly trafficked site) 42. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 28, 2012

FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2010 Eddie and Ozzie Awards Call for Entries OPEN! In the future, b-to-b companies expect a variety of benefits from social media, with most respondents (50 percent) saying it will help to increase reach and brand awareness. KEYWORD(s). White Papers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

JULY 21, 2010

When you do use an image, be sure to add an image Alt Tag, which helps Google associate a keyword with your image. On-Demand Webinar: Website Redesign for 2010. Download the Webinar Now and learn how to turn your website into an internet marketing machine. Check out Shaun's Bio. Connect with HubSpot :

Marketing Websites 28

Marketing Websites Top of Funnel Webinar Metrics Advertising Funnels 28

Hubspot

JULY 14, 2010

To help you avoid any common missteps, we’ve developed a free ebook — “ A Marketer’s Guide to Website Redesign.” To help communicate your vision of the new website, develop a comprehensive creative brief, detailing everything you defined in phase two. Free Webinar: Website Redesign for 2010.

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Webbiquity

NOVEMBER 5, 2019

Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Marketing is viewed less as promotion and more as providing helpful guidance when you understand the needs and interests of your target buyer. Reports help provide a clearer picture of potential market opportunities and the overall state of the industry.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239