Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share your thoughts, post a comment. All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. To measure that, let’s look at the impact of content strategy on click rates and conversion rates. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Convince & Convert

SEPTEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. At this home game in 2010, there were more Detroit Red Wings jerseys represented than Lightning. Listen Now. “They did it in a second,” he says.

Brand Identity 128

Brand Identity Branding Social Media Skype 128

accelerate agency

APRIL 23, 2020

It allows you to test conversion rates. If one page has a higher conversion rate, you know which the better CTA is to use moving forward. HubSpot’s test found that their in-line CTA option improved the conversion rate by 71%. The company had a great product and blog, but a terrible conversion rate.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

FEBRUARY 18, 2013

Only 21% state they have been successful in mobile – a decrease from 2010. To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. 42% are concerned about having proper mobile metrics in place.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Webbiquity

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Copyright © 2010 Tiecas, Inc. What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Biznology

JUNE 17, 2013

65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. (comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. In fact, 46% of the businesses surveyed acquired a customer from Blogging. This is priceless. Do what works, not whats easy.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JUNE 18, 2013

NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. MarketingSherpa offers five great tips that helped one marketer boost conversation rates by 103% on mobile. Happy Tuesday, marketers. He also says, "The U.S.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. All rights reserved.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Magazine.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Share this on Facebook. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Hubspot

AUGUST 2, 2010

Keep an eye on these metrics, and you'll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Conversion Rate. Facebook: Daily Active Users. Email Open and Click-Through Rate. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

AUGUST 16, 2011

Search engines can drive traffic to your site for further conversion, and paid search requires you to master the creation and management of keywords, keyword-level building, conversion rates, etc. As Facebook and Twitter mature, they are also looking at social commerce. This chart represents ecommerce businesses overall.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Webbiquity

NOVEMBER 5, 2019

While SEO remains an important part of B2B marketing, it typically delivers lower conversion rates than B2C SEO. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Facebook is quickly becoming the second-most popular B2B social network.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 5, 2011

Link Building with the Experts – 2010 Edition by Outspoken Media. Additionally the internal link structure affects the navigation, the user experience and the conversion rates, &# Vasilis Vryniotis provides 10 tips for developing a better link architecture. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far).

Link Building 100

Link Building Linkbait SEO Ad Building 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JANUARY 17, 2011

The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Some other examples of indirect (soft) benefits include: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Unbounce

DECEMBER 3, 2019

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). Discovery campaigns are Google Ads’ newest campaign type (and the unofficial competition to Facebook’s feed). Worth a read if video is your thing! Source: IMDB.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It has additional U.S.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Magisto

JULY 28, 2019

It is no secret that Facebook, the social media giant, oozed into our lives in 2004 and Twitter and Pinterest followed the trail in 2006 and early 2010 respectively. Instagram receives around 5% growth per quarter —considerably greater growth than Snapchat (2.13%) and Facebook (3.14%). Let’s dig into some stats….

Best Practices 75

Best Practices Ideal Customer Profiles Work Management Marketing Management 75

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52