Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z consists of people who were born from 1995 to 2010. This reduces marketing spend. But some things are certain. They’re also more diverse than any other generation in history.

Trends 336

Trends Planning Enterprise Management Paid Search Agency 336

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Buzz Marketing for Technology

JULY 20, 2009

So far I have noted on Inside Facebook … YouTube Integrate Facebook Connect to Auto share Uploaded Videos PageReach Launches First “Content Network” Built On Facebook Pages Microsoft Xbox Games to share Games with Facebook Connect Users can update their Facebook status, post photos, and play games with friends directly within Xbox Live.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically? Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content?

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Seismic

FEBRUARY 23, 2021

Content supply didn’t meet demand. When I launched my program in late 2010, sourcing content was time consuming and we eventually reached a point where it was impossible to keep up with the demands of our financial advisors. But there became a point when early adopters ran out of content. Finding a better path forward.

Personalization 52

Personalization Ad Building Content Thought Leadership 52

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. The company doesn’t spend any money on traditional advertising. As we’ve all embraced being content creators and having personal brands, we’re also more perceptive of the BS that goes into advertising spin.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

seo.co

OCTOBER 18, 2021

It can also be difficult to determine the ROI (return on investment) you will get from spending money on SEO , but there are some things that we can tell you about how much to spend. The price of SEO usually depends on the market rates, and how much you’re willing to spend. How Much Should You Spend on SEO?

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Ambal's Amusings

FEBRUARY 8, 2010

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "Vendors who understand buyers and communicate relevant value will capture the next wave of spending." " Rebel Brown's Marketing Prediction for 2010. Rebel Brown. Over to you.

Emarketing 100

Emarketing Vendors Content Marketo 100

Heinz Marketing

NOVEMBER 25, 2020

We’re going to taking a break from our regularly scheduled sales and marketing content…. If you’re working this week like me, I hope you’re signing off early today to spend time with loved ones or just taking some time for yourself! It’s the day before Thanksgiving, one of my favorite holidays! Small Business Saturday.

Small Business Marketing 131

Small Business Marketing Conference Paid Search Agency Planning 131

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 96

Automation Marketing Automation Services Work Management Marketing Analytics Tools 96

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 110

Examples Content Marketing Paid Search Agency Content 110

DemandBase

MARCH 30, 2020

First, let’s consider the evolution of digital media spend. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. B2B advertising is no different. So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Though feeds still live on today, they gradually became less important as a new type of social content took over.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt.

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. easily digestible, engaging pieces of content that will make a prospective student look twice.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Contently

MAY 17, 2017

” If you guessed 2010 and 2012 , respectively, you’d be right. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 95

Content Marketing Paid Search Agency Content Lead Scoring 95

Hubspot

APRIL 13, 2017

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful. Once I learned this, I was hooked.

Enterprise Management 74

Enterprise Management Work Management Paid Search Agency Marketing Management 74

Salesforce Marketing Cloud

APRIL 6, 2022

Content for every service role. It includes curated content and customized learning paths for six service roles, including: Service Agent : Learn to engage directly with customers and manage cases. This is one of the most exciting things to me because it means I don’t have to spend the time creating these things myself.

Work Management 96

Work Management Course Service Peer-to-peer 96

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40