Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Suggesting that the increases in mobile search usage continue to outpace spend despite these triple-digit growth rates.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Two timely articles I saw yesterday helped me to crystallize these thoughts. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Pick your best content from this year along with your best media and plan to fund that to start.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. He also asks us to be accountable to results. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? This takes no more than 15 minutes.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JULY 21, 2010

Title and topic of content influenced searches more so than content types. Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Conversions increase. And customer lifetime values increase. This is great stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. You can follow any responses to this entry through the RSS 2.0 How can we improve this process? You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. Give them what they want.

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. It is very important to make sure your marketing activities are results-oriented.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. I know how to create content that people respond to. To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. I know how to create content that people respond to. To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. kenny madden Aug 13 2010 Michael, Great post. Bottom line is that marketing needs to be flexible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60