Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. On the other end of the scale is gamification, used by just 11% of B2B marketers.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outgrow

JANUARY 22, 2020

His website, ianfernando.com is a complete guide to affiliate marketing and how you can achieve what he did. He believes that affiliate marketing keeps him on his feet. It integrates him with the marketing aspects of online marketing. He encourages new affiliate marketers to be creative. John Chow .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. online content, messaging, images, offers) in the right way on the right channels at the right times and places? And the most successful case studies are precisely those that embrace this approach.”. million in 2000 to 50.5 Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. ©2000-2010 New Incite.

Trade Show 100

Trade Show SEO Consulting Case Study 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Veredict : Those new to Marketing Experiments are in for a treat. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Customer Experience Matrix

FEBRUARY 8, 2010

Key findings include: - digital marketing budgets are growing faster than marketing in general (66% plan to increase their digital budget in 2010, vs 46% planning to increase their total marketing budget). Hence that -3% response to "lack of business case" for client-side.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Kelly May 24 2010 Michael, I had fun reading your post.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hinge Marketing

JANUARY 29, 2020

Case studies, downloadable gated content, podcasts and primary research reports are great examples. Digital & content marketing allows firms to scale their expertise and drive more online leads. . This can be done by frequently researching and analyzing target markets and internal business data. .

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hubspot

JULY 15, 2010

Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study. Free Download: 2010 Online Marketing Blueprint. Learn how to create an online marketing strategy for your business.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] links for 2010-09-07 | Glenn Friesen [.] UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I'd love to write up a case study on you guys when you're ready. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. The bartender approaches, and asks if I’d like to hear the TV. link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168