Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. online content, messaging, images, offers) in the right way on the right channels at the right times and places? And the most successful case studies are precisely those that embrace this approach.”. million in 2000 to 50.5 Internet users.

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Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] links for 2010-09-07 | Glenn Friesen [.] UNsettling Stratten has a knack for gaps.

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Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

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B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

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Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

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Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

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Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I'd love to write up a case study on you guys when you're ready. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. The bartender approaches, and asks if I’d like to hear the TV. link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up! Do your messages sound the same?

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

NOVEMBER 7, 2010

Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] links for 2010-05-20 « ?????? [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Deckerton RT @jaybaer: Are you a one click stand?

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Green Buzz Agency.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). I agree Myspace sold too early, but I think FB is going to sell too late. get the point.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. There's SOOOO many case studies and results out there to see what's already been done. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Webbiquity

AUGUST 2, 2010

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team.

Lead Generation 120

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