markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. Add human touch to testimonials – increase value and credibility of testimonials by sharing customer stories/case studies in video format. The digital video audience is growing.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: VentureBeat. Why it Failed. Why it Failed.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

DECEMBER 5, 2019

Delta Airlines, for example, uses personalization technology to help flight attendants provide assistance to their corporate clients and includes offerings such as onboard amenities, special offers, information about connecting flights, etc. . Capturing and leveraging this information, though, are two different things entirely. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Moz

DECEMBER 25, 2019

Gotta love that "Explore by Site" feature — it makes my job way too easy sometimes! ;-). Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. A Case Study. How Google Evaluates Links for SEO [20 Graphics]. 38,715 reads.

Domain 53

Domain Best Practices Keywords SEO 53

Convince & Convert

NOVEMBER 21, 2011

Conceived in July, 2010 by Brad Marshall (a partner in digital agency Artistech), include() currently offers a Merlot Rose and Bordeaux style red blend. The company itself is a joint venture between Artistech (Kelowna, British Columbia) and beverage consultancy Artisan Group (Vancouver).

Social Media 142

Social Media Advertising Agencies Product Media 142

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

SEPTEMBER 17, 2010

As a result, buyers now suffer from Information Overload. Making the information overload issue worse, two economic downturns in the past decade have made these inundated buyers more frugal than ever. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. MS Office's B2B campaign grows with triggered e-mail. TopRankBlog.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The ROI Guy

OCTOBER 5, 2010

With the Internet, B2B buyers have access to more information than ever. The good news is that today's buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. It starts with understanding your target audience, what information they are seeking, what sources they rely on, what channels they use, and what types of content they prefer. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

NOVEMBER 10, 2010

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Dianna has been quoted in numerous blogs, books, and articles; her work is also featured in David Meerman Scott’s book, World Wide Rave. Incorporate scalable information architecture.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. link] Jack blogs are created so that they feature regular updates.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? Include photos or even a short video.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Every product features customer “action shots” showing the product in use. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2012

Featured Jobs. 2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Sign up for our news alerts, special offers & feature updates: Your Email Address. Featured Group Discussions. --> About FOLIO.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

EveryoneSocial

FEBRUARY 20, 2018

Read more about the EA Insiders employee advocacy program in this in-depth case study. Get the complete Dell employee advocacy case study here. In 2010, Kelly Services hired the Altimeter Group to evaluate their social media marketing strategy. Get the complete Kelly Services case study.

Brand Identity 87

Brand Identity Branding Work Management Advertising Agencies 87

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Then they started adding features like lists, etc.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Best of B2B Marketing. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Outgrow

MARCH 15, 2024

About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Startups 52

Startups Outgrow Class Planning 52

Outgrow

MARCH 15, 2024

About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Startups 52

Startups Outgrow Class Planning 52

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Can they easily find the information they need? This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52