Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. Social Media'

Business 100

Business Social Media Content Act-On 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses , social media is likely lead generation-focused. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Webbiquity

MARCH 3, 2020

Take an IT services business for example. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Getting digital products to market is a tough business. Year founded: 2010. This is time-consuming but works well for a locally operated business.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Walker Sands

DECEMBER 12, 2023

If you have a client that operates in the channel or cybersecurity space, you probably know who Kyle Alspach is. Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. However, a channel angle helps.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Martech

MARCH 25, 2024

It means we’re still talking about issues that were hot buttons back in 2010 and 2013 when people thought of it as the cheap and easy channel. I argued back then, and I am still arguing today, that we must show our success and sell email on its merits because email still has the highest ROI of all marketing channels.

Burn Rate 91

Burn Rate Opt-out Opt-in Ad Frequency 91

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Educational games can be an efficient way of collecting information for your business while educating people about your product. In order for gamification to provide long-term user engagement, it needs to help your business.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Digital marketing channels are overflowing with noise — average customer acquisition costs have increased by 53% over the last five years. Snapchat didn't exist until 2011.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Contently

APRIL 5, 2022

It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Looking at the posts on its official Instagram and WhatsApp channels, it’s clear the company knows exactly who its users are. Social Savvy.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Why might a business post to Instagram from a computer? Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Let’s get started!

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100

PR Stats Social Media Twitter 100

Brandpoint

JANUARY 29, 2020

” In this workshop, Ryan will teach attendees how to pair business objectives and specific customer journeys to create an actionable measurement plan. At the end of the day, we’re driving business results. Should you make immediate business decisions based on one or two posts?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Martech

JULY 7, 2022

It was my inspiration for this framework, explaining how today’s MOps leaders are instrumental for marketing and business success. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. They are not mutually exclusive!

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Digilant

JANUARY 10, 2023

Omnichannel marketing , first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. Now, it describes how consumers use all their connected devices alongside traditional channels to shop and experience brands in the digital age. Isolating offline and online channels. Losing steam.

Planning 52

Planning Marketing Plans Paid Search Agency Ad Building 52

Tomorrow People

NOVEMBER 30, 2011

billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radicanti Group ). billion by 2014.

Email Marketing 120

Email Marketing B2B Marketing Effectiveness B2B 120

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

readwrite

APRIL 22, 2010

As more and more consumers use smart phones, how can businesses utilize this channel? Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. That’s the day after Web 2.0 Social sites rank third with 9.2%.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

B2B Marketing Directions

JANUARY 14, 2023

Management thought leaders have applied the yin-yang concept to a variety of situations where business leaders need to pursue objectives that, at first glance, seem to be contradictory. For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Biznology

JULY 29, 2020

Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows.

Work Management 104

Work Management Paid Search Agency Skype Training 104

DemandBase

MARCH 30, 2020

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Offers can include multi-step flows with interactions over time and across channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Mass-manufacturing is a highly competitive business in today’s interconnected and ever-expanding global marketplace. The role of digital marketing in driving sales and business growth is obvious.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

B2B Marketing Directions

FEBRUARY 5, 2023

Analytic Partners contends that economic uncertainty will be a prominent feature of the business landscape in 2023. One of the more recent studies was described in a March 2010 article in the Harvard Business Review. It will negatively impact both the short and long-term success of your business."

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90