It's All About Revenue

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5 Simple Marketing Automation Tips to Improve Conversion

It's All About Revenue

You are more interested in active and engaged contacts that contribute to business results. If the last time a record interacted with you was in 2010 than it is probably safe to remove it. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference.

New 2015 Marketing Budget Benchmarks

It's All About Revenue

The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. We hope it provides useful insight into the health of your marketing business. Benchmarks Modern Marketing in Action

Ok CMOs the Time Has Come To Do This, Finally

It's All About Revenue

It’s happened in other domains — business and IT, for example — and now it’s Marketing’s turn to drop the “digital” moniker. This is not 2005 or even 2010 anymore. Know the old expression "resistance is futile?" The "this" I am referring to is. And I could not agree with Simon more. It Starts at the Top. " Guess what?

5 Ways You Should Be Using Marketing Automation

It's All About Revenue

billion by 2010, the marketing automation industry is expected to grow to $4.8 Ways You Should Be Using Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Already raking in $3.2

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In June of 2010, the  nielsenwire published statistics  on how much time people spend using social networks and blogs on a monthly basis.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, how does this relate to documentation? Is YouTube Replacing the Printed Manual?

What is the ROI on Delight?

It's All About Revenue

Clearly this restaurant didn’t need to drum up business, but my experience and the story I tell transformed from grumpy to delighted. Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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10 Fast Facts About Facebook

It's All About Revenue

What’s intriguing about this is that Facebook doesn’t serve ads on its mobile platforms and says a mass of users abandoning desktop access for mobile access would be a risk factor for its business. Between 2009 and 20120 revenue grew 154% and grew 88% between 2010 and 2011. But interestingly the percentage ads represent dropped off this past year to 85%. (In 2009 it was 98% and 2010 it was 95%.) 10 Fast Facts About Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Now it’s here. Here they are in all their glory.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Centralization is a good thing! Score! Ask a question. Tell

Why Your Emails Have 5 Seconds to Load on Mobile [CHART]

It's All About Revenue

Around one-third of email accessed in 2010 was done using a mobile device,  according to comScore.  Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack. Are you testing on mobile devices?

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

His perspective was business first – never social for the sake of social. What’s the difference between social media and social business? view social media as a medium, and in this medium you can do a variety of things–service, business intelligence, marketing, commerce, etc. My definition of social business is that it is a new form of business–new products, services and business models enabled by social behaviors and technology and the widespread availability of individual data. Maybe it inspires, or perhaps it irritates.

Proof Event Marketing Isn’t Going Anywhere

It's All About Revenue

The Association of Business Information & Media Companies, which tracks B2B media spending, provided the chart below in it’s latest report. In the first half of 2010 less than $5.2 Proof Event Marketing Isn’t Going Anywhere is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. One of the first things to go, many thought, was events.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. When you factor in the tighter and tighter integration of all the Google properties it becomes imperative for every business to know the landscape and adapt their web tactics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Do you agree with their picks?

How to Beat the S&P 500

It's All About Revenue

Businesses Posting Big Losses.” Of that number, a subset of companies that are implementing Revenue Performance Management practices outpaced the S&P 500 by 78% in 2010. Because so many sales opportunities start out as ‘clicks,’ it is helpful to know what those clicks are worth to the business and set targets appropriately. Customer Confidence Rocked.” Markets Sluggish.”.

10 Fast Facts About Pandora

It's All About Revenue

Pandora’s business is currently all about music. Pandora’s revenue for the 2010 fiscal year was $55.2 As of October 31 2010, the company had accumulated $83.9 According to the company, Google accounted for 11.4% of revenue in fiscal 2010 and 7.4% of revenue for the first nine months of fiscal 2011. In 2010 the company amassed three billion thumbs. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. There’s A Pandora Listener Born Every Second. The Hours. Chat to the Future.

10 Fast Facts About Groupon

It's All About Revenue

The company saw more than 2,000% increase in revenue between fiscal 2009 and 2010. million in 2010 and $102.7 In May of 2010, Groupon bought the European company CityDeal, which immediately added 1.9 As a result, the company now generates more business internationally  (53.8% of revenue) than in North America (46.2% of revenue). Groupon does business in 43 countries.

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Do “Green” Companies Grow Faster? [CHART]

It's All About Revenue

As a proxy for reputation we took the top 100 “green” companies as ranked by a comprehensive 2011  Newsweek study  and compared their cumulative growth from 2005 – 2010 against the cumulative growth of the S&P 500 for the same period.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

It's All About Revenue

by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. The birth of the SaaS industry changed the way we approach business. Businesses could access solutions, data and upgrades from anywhere at any time. 20 million Facebook apps are installed each day, Twitter handles a billion tweets every week and of the more than 100 million users on LinkedIn, 80% have influence on internal business decisions. Yeah, I know, cloud computing started long before 2011. Consider the stats.

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

It's All About Revenue

But, what does the year end mean for business? As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. It looks like people have budgets to spend near the end of the year, and it’s time to resume researching business purchases. We see a massive dip in Q1 2010, with a recovery in Q3 of the same year. Not a chance!

Leave The Flip-Flops: A SXSW Survival Kit

It's All About Revenue

Let me take you back to SXSW 2010. That goes doubly for all the businesses whose modest WiFi is in high demand. by Jesse Noyes | Tweet this. You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town. Dress for Warm Weather. Don't worry.

10 Fast Facts About Zynga

It's All About Revenue

From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 million in 2010 to $112.3 Not only does the company say that a loss in Facebook’s user base would have negative repercussions on its business, but it’s also dependent on Facebook’s moods. For instance, in 2010 Facebook changed the policies for how application developers could use its communication channels. Zynga’s Chief Business Officer, Owen Van Natta is a general partner of that firm. As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. Read it, and then go fire up the BBQ!

10 Fast Facts About HomeAway

It's All About Revenue

million in 2010 and $52 million in first three months of 2011. million, representing year-over-year growth of 41.4% in 2010 and 76.7% in the first quarter of 2011. In 2010, 91.1% of HomeAway’s revenue came from paid listing for vacation rentals. between the end of 2008 and the end of 2010. Since launching in 2004, HomeAway has bought 17 businesses. Enjoy! million.

What is Dreamforce? #DF11

It's All About Revenue

While Dreamforce serves as a platform for the new product announcements from salesforce, it’s also hosts networking opportunities, tons of sessions on a wide range of industry topics, keynotes from political, cultural and business leaders, and a massive exhibit floor. At Dreamforce 2010, 40% of attendees were Directors or higher. But you may be asking, “What is Dreamforce?”. Facebook.

The Revenue Performance Management Bandwagon

It's All About Revenue

On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.   I was there.  I saw it.   The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. We named it Revenue Performance Management – RPM. A few weeks later, we boldly declared our audacious RPM goals: Establish RPM as the next major business priority for executives. Re-position Eloqua as the business and thought leader of RPM. by Brian Kardon | Tweet this. Rosanoff: “Mr. Imitation is easy. 

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Ask People to Follow You – Include your Twitter name on your blog, email signature, business card, etc. While it’s ok to post your blog posts to Twitter, etc., Don’t spam!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. Like what?

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. 62 Ways to Use Twitter for Business by GigaOM.

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The State of the Blogosphere 2010

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Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. Reasons You’re Not Rocking Social Media by Small Business Trends. by Kuno Creative. s, 50?s,

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Case study: Small business content marketing success

grow - Practical Marketing Solutions

When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. And in the first year of business we attracted 40 customers.

The Best B2B Marketing Ideas of 2010

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MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Benchmarks for Small Business by MailChimp. Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact by Business Insider. While social media is the flashy show horse of online marketing, email remains the solid workhorse. How can you grow the size of your email marketing list?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.

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Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). Facebook provides some pretty interesting statistics for business pages. The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality.