ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. How are you changing your customers and your prospects behavior? And how about your staff or your company’s employees? Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. Wow, it’s magical! Yes, except for one little detail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And PWC is a company with thousands of people from all over the world, so although the fact that they worked for the same company is good, it doesn’t really ensure they know each other. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the current system is just the beginning.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Will I get sales calls from each company that is presenting a class? Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

MAY 27, 2010

There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. To Interact with Prospects. Just as many of your customers are probably on Twitter, so are your prospects. Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

SEPTEMBER 3, 2019

Though relatively new to the market, the company has already built a base of thousands of users around the globe, including some well-known brand-name clients. Both tools are helpful for search engine optimizers, webmasters, bloggers, and anyone wanting to optimize their website for search engines. The Company. The Products.

Work Management 40

Work Management Marketing Management Software iProspect 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? 101 Tips from 50 Small Business Bloggers by Open Forum. Web Strategy in 2010 by baekdal.com. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize a video so that prospective customers find it in search results? How can we find the most influential bloggers and get them to write about our client? What do you think?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

The Effective Marketer

JULY 21, 2009

you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. Probably because it’s “free” (yes, you don’t have to pay for it but you do need to invest time), it is immediately implied that if you are not using it you are behind the times and putting your company at risk.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# And given that it takes 6-7 instances of contact to turn a prospect into a customer you might want to place more attention on turning them into a repeat visitor rather than asking them to share. At first, you knew everyone at the party. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

MAY 25, 2010

When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! Embrace Math. Adjust Staffing and Timelines.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Ambal's Amusings

OCTOBER 22, 2009

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. Tony Karrer: It's fun to work across a wide variety of industries and types of companies. And I'm able to draw from my experiences to help companies. in Computer Science.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. They are branching out for sure. link] Trece This creeped me out.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Adobe Experience Cloud Blog

MAY 23, 2010

Mark Wilson , VP of corporate marketing for database technology company Sybase, shares with B2B Magazine the top B2B marketing trends that will emerge in 2010, including how social media efforts must become more systematic. and social media have impacted her company, Phone Works. discusses the impact of Web 2.0

Social Media 48

Social Media Media Web 2.0 B2B 48

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48