Convince & Convert

NOVEMBER 16, 2013

Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. It’s not as though B2B buyers ONLY buy B2B. But the biggest issue is fear. Not a chance. ” No.

Transparency 155

Transparency Consulting Paid Search Agency Marketing Prospects 155

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. And unless you have someone paying attention to it, you’re likely to lose the opportunity to influence people towards buying your product.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ANNUITAS

JANUARY 10, 2011

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Consumers today buy experiences, not products. Or mobile app experience from 2010? What is a Customer Experience (CX) Strategy?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

PureB2B

AUGUST 27, 2017

People buy into stories because of our inclination to make sense of everything. Brands can take advantage of this by transforming their sales process into an attractive visual experience. Genuine emotions, presence, and behavioral responses are all the result of good storytelling. At the end of the day, purchasing is a risk.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

PureB2B

AUGUST 27, 2017

People buy into stories because of our inclination to make sense of everything. Brands can take advantage of this by transforming their sales process into an attractive visual experience. Genuine emotions, presence, and behavioral responses are all the result of good storytelling. At the end of the day, purchasing is a risk.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Sprout Social

JULY 30, 2018

Since its launch in 2010, it’s grown to over 100 million monthly active users. • 96% of users use the tool to research something they’re about to purchase. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. • Women pin 92% of Pinterest Pins.

Paid Search Agency 83

Paid Search Agency Advertisements Advertising Ads 83

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. It's not for everyone, and it's a simple metric, but the key point is having a rationale for your Twitter behavior. I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA. JF : Hyper-targeting.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

MLT Creative

DECEMBER 23, 2011

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. The nurturing program involved a lengthy process of triggered e-mail to help new purchasers become immediately productive. Studying psychology and behavior aids marketers' persuasive capabilties.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Online Marketing Institute

NOVEMBER 1, 2010

94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making. Want to hear more? &# Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue Says: February 8, 2010 at 9:34 AM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

APRIL 14, 2010

I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. By being helpful and removing friction, you're removing purchase impediments. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. Tami loritwilliams Great post!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 1) ShopperTrak reported that $10.69

Statistics 28

Statistics Planning Stats Open Rate 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

AUGUST 3, 2011

Of all the buyer behaviors that can indicate a consumer’s position in the buying cycle , few are as obvious or compelling as an abandoned cart. According to a 2010 Marketing Experiments study, over half (56.2%) of all shopping carts are abandoned before the customer completes the checkout process.

eCommerce 28

eCommerce Practices Best Practices Buying Cycle 28

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. Create content to address every stage of the buying process. White papers. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Marketing Insider Group

OCTOBER 25, 2021

It’s no longer about trying to convince people to buy from or work with your company. From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. The problem is that these companies are using an outdated revenue engine that was originally built for a different buying and selling climate. Lead qualification.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Hubspot

AUGUST 16, 2011

This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. Paid Search – Paid search means buying traffic from search engines (e.g. The consumer purchases them from the marketplace, not your site. Different Ecommerce Channels.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 40 percent of U.S. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. It has additional U.S.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Porch Group Media

DECEMBER 17, 2018

In the US, customers make an average of 19 purchases online per year, the second most in the world behind Asia. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. An estimated 81% of shoppers conduct online research before making big purchases.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models.

Social Media 138

Social Media Media PR Webinar Metrics 138

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons).

Cost 100

Cost POS Mobile Marketing Click Rate 100

ClickZ

DECEMBER 31, 2022

This marks a significant 36% increase from 2020, during which a substantial shift towards online purchasing was observed. The COVID-19 pandemic has caused significant alterations in consumer purchasing behaviors, resulting in phenomenal growth of DTC companies. Thinx, Inc.

Branding 52

Branding Brand Identity Lead Ranking Ethics 52

Hubspot

NOVEMBER 11, 2014

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. To catch up on the latest and greatest research about online buyer behavior, keep on reading. 1) “ The New Normal of Consumer Behavior and How to Respond ”. So let''s dive right in. Key Findings. Key Findings.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Pinterest launched in March 2010, and Instagram in October 2010. According to IBM, we now create 2.5 Buyers today are more empowered.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Single Grain

AUGUST 29, 2019

They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. which products a customer keeps in their cart without purchasing, and so on. What are the obstacles that your customers face during the purchase journey? How long does the customer takes to purchase?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83