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What Happened to Brand Ambassadors?

Zoominfo

Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Suddenly, she realized: She wasn’t being asked to sell. Source: ZoomInfo.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100
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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. An inexpensive tool for converting PowerPoint to Flash web files, ideal for creating online presentations, Flash banners, photo albums, e-cards and more. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow.