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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

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The Golden Rule for Marketing

Digital B2B Marketing

More than 200 million numbers had already been added to the Do Not Call registry in 2010. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Do you like pop-ups and banners that take over your screen?

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). More than ever, prospects want to know about a company and the people behind it before doing business.

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! The mobile marketing revolution is at hand, and small business owners need to be aware and prepared. Click here to cancel reply.

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