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Google Analytics Usage Made Illegal by Austrian Data Protection Authority

Convert

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. The EU-US Privacy Shield was found illegal by the European Court of Justice in a verdict dated July 16, 2020 (Schrems II).

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Marketing on Threads: What you need to know

Martech

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act. Can’t believe it’s only been five days!” Is Threads safe?

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Trendline Acquires Inbox Marketer

Valasys

This acquisition further strengthens Trendline’s strategy, data management and analytics service offerings while uniquely positioning them to aid Fortune 500 companies in the transformation of their email marketing programs. Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. Or is this just creepy? How Much Friendship Do We Need? 500+ TV channels.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

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Are voice assistants the future of email marketing?

Litmus

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing. Email analytics hinge on users downloading a tracking pixel from a server.