article thumbnail

Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

article thumbnail

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Today’s marketing best practice is the opposite of content grazing: it’s to develop many different campaigns that deliver large volumes of content for different situations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics Usage Made Illegal by Austrian Data Protection Authority

Convert

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. The website owner had signed “old” SCCs (version 2010/87/EU) with Google in the matter at hand. (In So What Was Wrong In This Specific Case?

article thumbnail

Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. These are important from a practical standpoint, but do not affect the fundamental architecture of the system.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Last year alone, CPG online sales in the U.S. totaled $58.6

article thumbnail

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue. Jon has a passion for helping marketers everywhere. Corporate Marketing Podcasts'

Marketo 100
article thumbnail

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.

PR 100