B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Your brand is what people say about you when you’re not in the room. Lay the foundation: Brand positioning.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. However, as we heard from many participants, successful companies are changing their ways and improving how they accelerate revenue performance. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Hubspot

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. As a team, it enables the in-office employees to benefit from the diverse ideas of out-of-office colleagues that we wouldn't have had if our company didn't allow remote work.

Stats 101

Stats Work Management Hubspot Analytics 101

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. And the buying process needs to be made as easy as possible.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Valasys

MAY 31, 2019

Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe. .

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. But data shows that companies are spending far too much time producing emails. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. research Click To Tweet.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Engagio

JUNE 3, 2019

Some think it’s not real: ( Source: Dilbert, 2010 ). We believe that marketing is most valuable to the end customer when it’s based on data and analytics combined with a deep understanding of what drives the buyer to action. If it’s meaningful to your prospects, it’s meaningful. What a buzzkill.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Valasys

APRIL 24, 2019

This acquisition further strengthens Trendline’s strategy, data management and analytics service offerings while uniquely positioning them to aid Fortune 500 companies in the transformation of their email marketing programs. Their client roster comprises of enterprise clients from the Retail, Insurance, Telco and Financial sectors.

Enterprise Management 58

Enterprise Management Paid Search Agency Advertising Agencies Marketing Management 58

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. Wow, it’s magical! Yes, except for one little detail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

APRIL 19, 2016

The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry. About Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. " Each discipline is vital to the success of the company and they must work together as team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Online Marketing Institute

NOVEMBER 10, 2010

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. To determine if you have the right messaging, ask people outside of your company and industry to view your site.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize a video so that prospective customers find it in search results? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 161

PR Social Media Paid Content Media 161

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Know how your prospects find you. Use a Web analytics tool to monitor your Web visitors. Know how your prospects find you. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. For example, they need to spot market opportunities like places where a company can expand.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?).

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

MLT Creative

MAY 1, 2012

billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5 B2B companies have been slow to move into mobile. 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40