markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. Take a look at this collection of statistics to find out. Email Marketing: Effectiveness vs. Difficulty. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Mark Walsh.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MAY 11, 2010

Okay, so you’ve seen the jaw-dropping statistics: Facebook now has more than 400 million users, and it’s still growing. So despite the site’s questionable value for business, particularly in the b2b realm, marketers can’t afford to ignore it. 5 Ways to Optimize Your Facebook Marketing by iMedia Connection.

Facebook 100

Facebook Tips Best Practices Digg 100

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

B2B Marketing Directions

AUGUST 1, 2021

As I wrote in my last post , surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer various kinds of marketing-related technologies and services. So, many B2B marketers are now both producers and consumers of survey-based content.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Martech

AUGUST 15, 2022

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. months — the lowest since 2009, and far below the 80-month tenure for CEOs. months — the lowest since 2009, and far below the 80-month tenure for CEOs. Serve the clients, not the organization.

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Statistics include: • 16.5% Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns?

Statistics 28

Statistics Planning Stats Open Rate 28

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I hope there is something here that will help you in your life or your marketing (hopefully both).

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Webbiquity

JANUARY 10, 2010

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. Share this on Technorati. Tweet This!

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

MARCH 23, 2010

Ten Things you Must Know before Using Twitter by Tech n’ Marketing. Twitter Search Tips For B2B Marketers by Search Engine Land. Twitter’s hidden marketing superpowers by iMedia Connection. Visualizing Twitter Statistics x100 by Digital Buzz Blog. 10 essential Twitter apps for marketers by iMedia Connection.

Twitter 100

Twitter Best Practices Digg PR 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Chris Koch

APRIL 3, 2014

The franchise leadership also invested in marketing not just Man U but football itself as the true global sport. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Premier League sports marketing'

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. This presents B2B marketers with a new playground. Quora Ads have two big advantages for B2B marketers. Why Should B2B Marketers Use Quora Ads? Demographics lean male—the gender ratio is about 55/45%.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. You can find an overflow of statistics. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

Anyword

MAY 3, 2022

For marketers, the moral of the story is clear – AI is here to stay, so get on board as AI-powered writing assistants become increasingly capable. However, it took until 2007 for AI to be applied to online writing as StatSheet created content related to sports statistics. This includes writing. The New World of AI Writing Assistants.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Data and statistics, on the other hand? We feel stories. Not so much.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. They have become popular marketing tools for companies that provide marketing-related services and/or technologies. Many marketing-related surveys are narrowly focused, and this can also entice us to draw erroneous conclusions.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. It’s also a great way to show off the personality of your web store. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. It’s also a great way to show off the personality of your web store. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Content Marketing Institute

DECEMBER 28, 2017

This new state now has actual values that have influenced the stochastic processes to produce the probabilistic and statistical value of the future states. Each of these theories operates in the presence of uncertainty, driven by the underlying statistical and probabilistic processes. The Fallacy. Economics of Software Development.

Allocation 41

Allocation SIC Marketing Management Domain 41

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. 11 Myths of Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. An interesting user statistic for LinkedIn is this: “Senior Executives” (est.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! If you’re skeptical, let’s take a look at the statistics: Content paired with relevant images draws 94 percent more views than content without images. Give Your Audience More Than Words.

Social Media 58

Social Media Curation Social Marketing Promotion 58

EMagine B2B Blog

APRIL 27, 2010

Of some 15 Internet marketing categories, there were no statistically significant changes from the prior year …except for the use of social media, which was up by 12%!

Small Business Marketing 40

Small Business Marketing Social Media Research Media 40

Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. The same is true of all online marketing. That’s the good news. One equals one.

Social Media 149

Social Media Paid Search Agency Companies Media 149

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Upon further analysis we were able to gather a few more data decay statistics.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. 51% of companies permit access for business purposes only (up from 19% in 2009).

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48