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It Might Be Time to Make Age One of Your Segmentation Criteria

NuSpark Consulting

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. If so, consider using age as one of your segmentation criteria. Not unlike what you do on laundry day.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. LinkedIn Groups and Answers can give you a quick read on viewpoints. What was your "Aha" moment in 2009? MarketingSherpa.

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B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

markempa

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

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B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

Main | Podcast Segment 3: Selling to BIG Companies » Podcast Segment 4: Selling to BIG Companies Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

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B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

markempa

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

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B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

markempa

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

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Marketing Automation Monday is Here!

The Effective Marketer

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. Join the LinkedIn group and attend the next event! Like Be the first to like this post.