Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A study from McGraw-Hill Research around U.S. From there, ad spend can be redistributed to places that benefit both brands and consumers.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

The Effective Marketer

JANUARY 6, 2009

Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Savanta

SEPTEMBER 25, 2011

To say it’s been an eventful few years economically is an understatement. The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend. This is the most pronounced rise in budgets since the B2B Barometer’s inception in 2009.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Walker Sands

FEBRUARY 23, 2023

The time you spend considering the desired future state of your brand and your underlying motives will help you pinpoint the outcomes you want to achieve. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. When you attach metrics to a goal, it’s easier to defend a rebrand in the event of backlash.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

The Effective Marketer

SEPTEMBER 27, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Is this good? United States License. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What else have you dealt with in a trade show environment that can tell me that I will be able to trust you with my events? The problem with this answer is that is very limited.

Planning 100

Planning Work Management Marketing Management Trade Show 100

SmartBug Media

APRIL 12, 2019

In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Throughout my career, I’ve had the privilege of meeting and speaking with the founder of CMI, Joe Pulizzi , at conferences and events.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. Clear header with big title and date/time of the event. Well, this post may be the answer!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 1-2, TFM&A. March 2, Seth Godin.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Outgrow

MAY 23, 2022

How original research yields useful content – and helps understand your audience. Breaking through with a research project. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. And there was no physical event that we could find.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Scoop.it

JUNE 6, 2019

But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. enables you to do much more than research content for curation. This will keep you up to date with events and current affairs in your niche. Because the time spent seems futile. Stay flexible.

Curation 89

Curation Marketing Automation Services Content SMS 89

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. And don’t forget to give them the option of doing nothing.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Content Standard

JANUARY 25, 2018

” Users could connect with other users, join chat groups, organize events, and post photos. In 2009, when I began my career managing social media marketing for clients, it was very simple. The value these networks bring in terms of understanding your audience is incomparable to older methods of market research.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Dave adds, “Executives might say ‘I want an event inBoston’ or ‘I want a mailing to take place across the globe.’

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

FEBRUARY 1, 2006

We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects. You may want to co-market an event and share the attendees list. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Contently

SEPTEMBER 9, 2016

Artsy has become the world’s largest online database of contemporary art, allowing users to browse artwork, access artist biographies, research art shows, connect with galleries, and even bid on pieces. Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry.

Content 60

Content Barriers Custom Publishing Amazon 60

markempa

JANUARY 4, 2006

« Its a New Year for Lead Generation for the Complex Sale | Main | Use Event Marketing Successfully for Lead Generation » Top Six Lead Generation Challenges for the Complex Sale in 2006 Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006: 1.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. Bottom line: its the numbers. " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. During the downturn, marketing budgets were reduced more than the growth in the global IT marketplace, and during the recovery in 2010, marketing spending lagged the “snap back” recovery in IT spending.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” Social media now accounts for 18% of all time spent online, and the average American spends 6.9

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home-Based Child Care.

Small Business Marketing 101

Small Business Marketing Business Paid Search Agency Amazon 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2 Show, Don’t Tell 3.5

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces. Optimize what’s working now.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. I, for one, will be encouraging my clients to spend time at JaneNation. link] [link] Patrick Boegel Interesting read.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40