| |  2009 + Differentiation | 203 articles |
| Page 1 of 3 | Previous | Next | MARKETING INTERACTIONS OCTOBER 28, 2009 What Nuances Differentiate Your Company? B2B marketers are so used to talking about their products that they forget about what makes them unique to specific markets. You've got to get your marketing content refined down to nuances to attract prospects who will become buyers. Because, unless you do this, you sound like every other vendor selling the same product or solution that you sell. Seriously. Think about it. Do you want to do battle based on feeds and speeds? Companies can spin numbers to say the same things—or better—than you do. Numbers, usually used without enough context for clarity, are funny that way. So what is it? | CONNECT THE DOCS DECEMBER 17, 2009  ClickInsights: What was your "Aha" moment in 2009? - Part 2 have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. What was your "Aha" moment in 2009? Blogs. Books. | | | | | |
| LEADER NETWORKS MAY 29, 2009 How to kill an online community in 10 easy steps 5) Assume size is THE critical differentiator. There has been a lot of buzz lately about how many empty or failed online communities litter the web. As with any hype-cycle, people run out to get or make the latest thing - in this case a social network or community - and often don't think through what having one will be like. It's kind of like getting a puppy - exciting at first, but hard work thereafter! So, the question at hand is how to keep your community alive and thriving. Just design the features and functions without them and assume they will like it. | SAVVY B2B MARKETING JUNE 18, 2009  Does Your B2B Website Content Create Competitive Advantage? Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you? | B2B MARKETING TRACTION OCTOBER 28, 2009  5 Secrets of Creating Successful Marketing One-Sheets One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. Tweet. See samples at the end of this post.) I worked in that industry, also! | LEADSLOTH JUNE 23, 2009 Inbound Marketing & Marketing Automation This will differentiate them, and will allow them to increase the revenue per customer. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. And that’s where Inbound Marketing comes in. But it can quickly get expensive. | | | | | | | |
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ANYTHING GOES MARKETING | SUNDAY, MARCH 8, 2009  Social Media Success Stories
Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Chad H. MORE >> -
WEBMARKETCENTRAL | MONDAY, MARCH 23, 2009  Best of 2008: Web & SEO Copywriting
Master the 4 Cs of Quality Content to Create Sparkling Results by Copyblogger Sonia Simone has written a beautifully crafted piece correlating the 4Cs "that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one" with great writing: clarity (content must be clear in order to be persuasive), cut (judicious editing is critical), color (use stories and details to add life to writing) and carat (real value, not lightweigth fluff). Any type of marketing copywriting is a blend of art and science. Try the opposite, though. dare ya. MORE >> -
SALES LEAD INSIGHTS | TUESDAY, NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller
This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If you focus on the one factor that drives your email marketing success, you will then have a point of differentiation. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes! Yes and yes. MORE >> -
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009 Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. They meet their promise. Day 1. Day 2. Day 3. MORE >> -
CONNECT THE DOCS | TUESDAY, DECEMBER 8, 2009  ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. As the number of short, all-text white papers proliferates across the web as a result of driving the cost downward, design will become a new strategic differentiator. is targeted to corporate business marketers, independent white paper writers, and business marketing copywriters that are interested in a unique way to differentiate their white paper offerings from that of their competition. Jonathan Kantor. MORE >>
- Ebooks and White Papers: A Complementary Pair SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009
- Ebooks and White Papers: A Complementary Pair SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009
- How to Make Your B2B Website More Buyer-Centric SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
- ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- What is B2B Marketing? DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
- Winning with thought leadership: Six lessons from IBM and Deloitte REPUTATION TO REVENUE | THURSDAY, NOVEMBER 5, 2009
- ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
- Does Your B2B Website Content Create Competitive Advantage? SAVVY B2B MARKETING | THURSDAY, JUNE 18, 2009
- Marketing Automation - What does it mean? DIGITAL BODY LANGUAGE | TUESDAY, JULY 28, 2009
- 11 Marketing Lessons to be Learned from Driving CONNECT THE DOCS | FRIDAY, DECEMBER 4, 2009
- Why Buyers Need Educational Content MARKETING INTERACTIONS | TUESDAY, AUGUST 11, 2009
- B2B Lead Generation by Phone: An Interview with Michael Brown SALES LEAD INSIGHTS | TUESDAY, DECEMBER 22, 2009
- Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009
- Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009
- Stop with the 4 Letter Words! PHOENIX RISING | MONDAY, JULY 27, 2009
- ClickInsights: Aggregating the Best Content in B2B Marketing CONNECT THE DOCS | THURSDAY, OCTOBER 22, 2009
- eMarketing is Not a Formula MARKETING INTERACTIONS | WEDNESDAY, NOVEMBER 11, 2009
- Smashmouth Review - LeadLander - Who's Really Visiting Your Site? SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009
- Sell your content strategy project to the CFO by first understanding their primary evaluation criteria. B2B CONTENT MARKETING | TUESDAY, OCTOBER 27, 2009
- Content Marketing for Product Customization MARKETING INTERACTIONS | SUNDAY, SEPTEMBER 27, 2009
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- Want to Build Trust? Want to be a Market Leader? Be a Thought Leader ILLUMINATING THE FUTURE | MONDAY, DECEMBER 21, 2009
- B2B Prospects in Funnels more than Pipelines MARKETING INTERACTIONS | SUNDAY, JULY 5, 2009
- Give Your Marketing Real Depth to Deliver Offline and Online Results CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
- A Financial Pro Charts the Way to a Great Online Business Presence CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Lessons from a Business Website That Misunderstands Content Marketing CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 18, 2009
- Sales Executive Enablement Summit - John Aiello MARKETING INTERACTIONS | MONDAY, OCTOBER 5, 2009
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches CONNECT THE DOCS | MONDAY, SEPTEMBER 14, 2009
- We need an app for that CHRIS KOCH | FRIDAY, JULY 24, 2009
- The lamest excuses to avoid social media marketing GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 15, 2009
- Social Media, Smocial Media WONDERING OUT LOUD | FRIDAY, NOVEMBER 13, 2009
- Savvy hits the road for the Integrated Marketing Summit SAVVY B2B MARKETING | MONDAY, OCTOBER 12, 2009
- Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- Best Practices from the Front Lines: Thought Leadership with Mark Fidelman MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
- Does the social web primarily benefit service companies? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 1, 2009
- Strangers with Experience – the new friends? SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
- Three reasons why Microsoft is cool again GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 20, 2009
- Get Back to Work Faster MARKETING INTERACTIONS | THURSDAY, JUNE 11, 2009
- Forget Content Curation, Focus on Original Content in 2012 JUNTA 42 | WEDNESDAY, DECEMBER 14, 2011
- The Future of Marketing: Is The Science of Marketing Taking Over? B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
- 9 Indispensable B2B Social Media White Papers SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
- Welcome to Widget TV FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
- More marketing for less: Think inside the box. GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 25, 2009
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
- Your Business Has Changed. Adapt To The New World SALES LEAD DYNAMICS | THURSDAY, JANUARY 13, 2011
- Is Twitter a Critical Part of your Resume? BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 8, 2009
- Do Psychographics work in B2B Marketing & Sales? DELICIOUS B2BMARKETING | SUNDAY, MAY 24, 2009
- Distributor Survey Shows Online Training from Manufacturers Helps. TRADESMEN INSIGHTS | WEDNESDAY, MAY 19, 2010
- How does social media affect trust and your brand? GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 28, 2012
- How should B2B content differ for Business and Technical Decision Maker? CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
- HubSpot Making a Splash in Marketing Automation with Performable Acquisition? ONPATH | TUESDAY, JUNE 21, 2011
- Personalize, Challenge & Engage THE ROI GUY | THURSDAY, JULY 19, 2012
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
- Sales Enablement and The Economic-Buyer TOM PISELLO | WEDNESDAY, JANUARY 5, 2011
- How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- The Four Pillars Of Revenue Performance Management IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
- Beanstalk Data Adds Service to the Marketing Automation Recipe CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
- Don't Count on Marketing Automation to Solve All Your Lead. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
- Flip the Funnel Book Review « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 13, 2010
- Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best. TOM PISELLO | THURSDAY, DECEMBER 23, 2010
- 5 Content Marketing Questions: Get Readers to Take Action WRITING ON THE WEB | SUNDAY, OCTOBER 9, 2011
- Taming Your Brand Mascot « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 10, 2010
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- Choosing an Email Marketing Software « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- 7 Strategies for Using Content to Market Industrial Products INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
- Defy Gravity: Propel Your Business to High-Velocity Growth CONNECT THE DOCS | TUESDAY, SEPTEMBER 14, 2010
- 5 Beach Books for Marketers MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 29, 2010
- Leaders indicate Growing Investment in Smart Digital Content TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- Tom Pisello: The ROI Guy: How to Break Free of the Pack. TOM PISELLO | WEDNESDAY, JULY 7, 2010
- Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling. THE ROI GUY | TUESDAY, JANUARY 25, 2011
- 7 Steps to Transforming Into an Inbound Agency HUBSPOT | MONDAY, APRIL 8, 2013
- 4 Tips to Increase eCommerce Holiday Sales HUBSPOT | MONDAY, SEPTEMBER 20, 2010
- Marketing Automation: Like Bringing a Gun to a Knife Fight WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- B2B Companies are Really Content Companies, But is Content. TOM PISELLO | TUESDAY, OCTOBER 5, 2010
- Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle THE ROI GUY | MONDAY, JANUARY 17, 2011
- Back Story as foundation for your content marketing plan - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 4, 2008
- How to Make Your Business Blog Be All It Can Be INDUSTRIAL MARKETING TODAY | MONDAY, MAY 3, 2010
- Engage early with Senior Execs, or Lose the Deal TOM PISELLO | THURSDAY, MAY 13, 2010
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Winning the War on Complexity with TCO - ShoreTel Partners. TOM PISELLO | THURSDAY, JULY 15, 2010
- Tech Media Publishers looking more Like Interactive Marketing. TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010
- Benefits and Considerations of Building a Successful Brand. E-STORM | WEDNESDAY, SEPTEMBER 8, 2010
- e-storm international Places 20th on San Francisco Business Times. E-STORM | FRIDAY, OCTOBER 29, 2010
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