Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Think Different Here’s 6 ways to differentiate agency social media services: 1. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. The payback, he argues, is that “customers will pay a premium for higher perceived value&# , and such value is likely to be how customers are treated. United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Convince & Convert

SEPTEMBER 8, 2010

The simplicity is definitely a key differentiator. The UI is easy to understand right away in both places. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 18, 2010

Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. Funny, I have just been composing a 2-part post on SM engagement on the Biz360 blog [link]. Measurement is also different, and also similar. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JUNE 17, 2015

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Looking for a way to win new customers, the company teamed up with Barkley and 360 Public Relations to turn up a solution. The result?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

FEBRUARY 9, 2010

I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. This can be a greater differentiator than all others. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Online Marketing Institute

MARCH 13, 2011

As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database. I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. What does this mean?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40