Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. These statistics are easily and readily available from your dashboard in Google Analytics. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The sales statistics that I have seen show something that’s pretty similar to the B2B marketing space.”. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

Demand 120

Demand Process Work Management Marketing Management 120

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

FEBRUARY 27, 2012

This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. Here, we'll reveal some of the most interesting statistics from the report. Cost and Budget Statistics. Lead Quality and Sales Statistics. Tweet This! Tweet This!

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 23, 2010

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. I have even read statistics where Facebook is now drawing more visitors than Google. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

JULY 11, 2005

Here are some of my other posts on Marketing ROI Measurement FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Noting some statistics on the explosive growth of online video, David L. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Every company is its own TV station, magazine, and newspaper. Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

JUNE 27, 2014

Here are 11 brands from all different industries -- from real estate companies to paralegal programs -- that totally nailed their infographics this year so far. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. What does your logo color really mean, and what does it say about your company?

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. The statistical similarity shocks me. The pattern holds for YouTube and Linkedin, too.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. According to a digital survey of investors , people still look to companies for information to inform their investment decisions.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010. What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Ive founded 5 companies, and spent 15 years running digital marketing agencies. They are branching out for sure.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. link] Ken Herron "Companies can't opt out of social media.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Your LInkedin page. How did I know that? Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 71% of companies now have a presence on Facebook. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JULY 8, 2015

“The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. In every company I know, the workaholic is alive -- and sick.". they continued.

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Social Media Facts and Stats. 40 percent of U.S. by Social Media Today.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

OCTOBER 17, 2018

Experiment until your results are statistically significant. To give you an idea of how to start growth hacking your marketing plan, we talked to four growth marketers from some of the top tech companies in Boston. InsightSquared is a company all about data. Plan experiments to test your hypotheses. Let it run. Experiment Plan.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for boiling these down and providing links. Longer headlines, eh?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60