Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. They better start delivering valuable, relevant, compelling information on a consistent basis to a targeted audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

FEBRUARY 2, 2012

Take a look at the S-1 for all the gory details; but we've also consolidated what we think are the most fascinating stats and data to come out of the document if you don't want to read the 150+ pages of it. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Facebook 28

Facebook Stats Mobile Advertising Hubspot 28

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. But I have a secret: I get a kick out of traffic stats. MarketingSherpa. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. and led to the development of the course I now teach for UC Extension and my own company. Large orgs combining = disparate systems + information silos + competing cultures. It takes a genius to manage this information explosion. Live the brand. Sustainability.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

JULY 30, 2013

Rich snippets are microdata -- HTML coded bits of information that make it easy for search engine crawlers to comprehend what searchers are inherently capable of inferring from your website without having to click through to the result. This information can display product, price, availability, and product reviews.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Those long-tail stats are real eye-openers. Those long-tail stats are real eye-openers. marierowley thank you for your great information. link] Tom Trush Excellent post, Jay.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

JANUARY 28, 2013

This is particularly important when you're newsjacking -- you're writing fast, and about new information, so it's easy to let a mistake slip through. If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. That stat is completely irrelevant at this point.

High Quality Lead 28

High Quality Lead Advertising Agencies Content Deliverability 28

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. And much more.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

JANUARY 17, 2014

Even companies we''d never heard of created remarkable campaigns and took the spotlight. Whether they were asking for a plane ticket home for the holidays, a tablet, or new underwear, they got what they wanted -- and the company made a big name for itself. But what makes this campaign remarkable is more than just the stats.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JANUARY 10, 2011

Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Convince & Convert

MARCH 23, 2010

[link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting. they were like strangers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JANUARY 27, 2015

Facebook appeals to its users because it provides real-time information but with a deeper feel. Below are 9 companies (that you’ve probably all heard of) that take their Facebook marketing to the next level. An important thing to note is that the strategies used by these major players can be used by any company out there.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. So I think there's a bit of relevance to tracking those stats. What do you think? Hope everyone is having a great day!

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Marketing Insider Group

JULY 10, 2012

So I thought it was a good time to share some of my top Twitter Tips (and not to brag with stats that mean nothing to anyone) … Twitter Tip # 1 : Listen Before You Tweet. Then in October of 2009, I sent 55. Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. And I listened.

Twitter 100

Twitter Tips Curation CAN-SPAM 100

Outgrow

SEPTEMBER 30, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. And then I started doing SEO for my father’s companies and some friends and my dentist. And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. About our host: .

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

SnapApp

FEBRUARY 16, 2017

Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . Will they force companies to examine how they do business for decades to come? The "information overload" graphic is a definite eye-catcher. And, for good reason. view graphic ]. . . #3.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

Marketing Insider Group

JANUARY 2, 2013

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. In short, customers are more informed, they find information on their own and they mainly use the internet for research. Make it about the customer, not about you.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 10, 2012

That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. “The WooCommerce plugin is built by the WooThemes company. Price: Free.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. but question is.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

OCTOBER 1, 2010

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. ” Social Networking Growth Stats and Patterns by Social Media Today. Marissa McNaughton looks at social media use among America’s largest companies. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

Paul Gillin

APRIL 28, 2011

You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. That’s embarrassing. You’ll be surprised.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Single Grain

MARCH 14, 2022

Crypto community management is essential to boost a blockchain company's engagement and communication via niche-specific online communities. Check out these stats: Community management can improve engagement by up to 21%. How Much Do Community Management Agencies Charge? Conclusion. What Is Crypto Community Management?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Zoominfo

MARCH 21, 2018

Because of this, your case studies shouldn’t focus too much on the benefits of your organization’s product or service, but rather, highlight the positive experiences and success stories your customers had with your company. Try presenting the same information as an interview. Instead, experiment with different formats.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136