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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Usually monetized through online advertisements, these pieces of work tend to lack value and relevance to readers, as their “core purpose is simply to gain search engine rankings for every conceivable term” ( source ). And, as a result, your website must use a responsive, mobile-friendly display that functions well on any device.

Tactics 189
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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. This ad format doesn’t just benefit advertisers, but also users. Brand safety.

Ads 52
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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. There are three types of Analytics accounts: one is for webmasters, one is for PPC advertisers, and one is for mobile application developers. As a free tool, it is very easy to get registered. Other Helpful Reports.

Analytics 203
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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Big M&A Month-.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Nineteen percent actually publish their own blog while 29% comment on blogs.

Spending 120
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?