Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. The blog will remain the same. link] Karen As a fellow Hoosier and faithful reader of your blog, welcome. Many people have asked us “Why Bloomington? You're going to do great!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien #assnchat is on in 7 min…topic?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. How do you get them to your website or blog? That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Billions and billions of dollars are spent on advertising. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device. You can’t save or store files. There’s no USB port. Or CD drive.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? How many times would this 'article' be re-tweeted? It has become so easy to share, that 'trust' is THE main component of influencers.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Why do you love social media? The second is the humanity that companies are able to bring using social media. That’s why I love social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. The funny thing is I had only been using it for about a day since I only recently got my iphone.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 23, 2010

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. Think frequent flyer program, but without having to go through airport security to attain the rewards.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

MARCH 2, 2010

You can look at Jay Baer and determine that he’s a follower of your Twitter account, and has commented on your blog 3 times. It is Mobile on the radar? This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. link] caitlinmc RT @jaybaer Wow!

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Find him at jeffmolander.com In this economy need is the new want.

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Social Media Paid Content Media Webinar Metrics 120