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Zoominfo
OCTOBER 18, 2022
Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Demand creation Includes webinars, white papers, and product trials 3. ZoomInfo MarketingOS Finally, ABM with data you can trust.
markempa
AUGUST 23, 2006
If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.
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Online Marketing Institute
DECEMBER 15, 2010
White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.
markempa
OCTOBER 6, 2006
« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.
Ambal's Amusings
OCTOBER 23, 2009
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. How to Craft an Effective Corporate White Paper Strategy. Here is a common question - "How to Craft an effective corporate white paper strategy?"
Webbiquity
MAY 20, 2010
&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Where can you find the best online tools for competitive intelligence? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Need Content?
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. Influencers are experts.
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